38th week of 2014 patent applcation highlights part 197 |
Patent application number | Title | Published |
20140278905 | TRANSACTION MANAGEMENT - Transaction management includes receiving a customer identifier and information for a purchase transaction via a network that interfaces with a point of purchase. The customer identifier is associated with identification information for financial accounts and offers. The transaction management also includes accessing a customer account via the customer identifier, retrieving vendor access information, and accessing customer information from a data source of a vendor. The customer information includes at least two of: an accrued rewards benefit, gift card balance, currently offered discount and rebate for a good or service, currently offered discount and rebate for the vendor, interest rate on a lender-issued account, and balance on a payment card account. The transaction management further includes applying rules to the information for the purchase transaction and the financial accounts and offers. The rules calculate a payment function that results in a greatest economic benefit to a customer associated with the customer identifier. | 2014-09-18 |
20140278906 | COUPON SYSTEM - A coupon system has a central computer, an ad placement program operably installed on the central computer, and a master coupon program operably installed on the central computer. The ad placement program receives the coupons from the promoters via the network, associates each of the coupons with at least one UPC identifying the product(s), and determines a price for placement of and/or use of each of the coupons in association with the at least one UPC. The master coupon program transmits the coupons to the users with reference to a selected UPC received from a user. | 2014-09-18 |
20140278907 | Rewarding User Generated Content - Example apparatus and methods concern rewarding a user for making a contribution to a crowd-sourced database. An example apparatus may include logic for acquiring the contribution, where the contribution is data produced by a mobile device concerning a point of interest. The example apparatus also includes logic for producing an evaluation of the contribution and logic for providing a reward based on the contribution, the evaluation, and the user. The contribution may be data about a point of interest. The evaluation may be based on the completeness, timeliness, or contents of the contribution. The reward may be selected based on the evaluation of the contribution and a profile of the user. The reward or user profile may be manipulated based on confirmation or repudiation of the contribution by a different user contribution or by curation of the contribution. Providing the contribution may be free to the user. | 2014-09-18 |
20140278908 | EXPERIMENTATION AND VALIDATION OF DYNAMIC PLAYBOOK FOR SOCIAL CHANNELS - Embodiments are directed towards dynamically managing contextual recommendations that can be employed with content when provided to a channel. A test for a variable having at least two outcomes may be determined to be employed with selected content. Each outcome may correspond to a different contextual recommendation. Each selected content may be published to the channel at least twice, where a portion of the selected content may be initially published based on a contextual recommendation corresponding to a first outcome and later republished based on another contextual recommendation corresponding to the second outcome, and a separate portion of the selected content may be initially published based on the other contextual recommendation corresponding to the second outcome and later republished based on the contextual recommendation corresponding to the first outcome. A preferred outcome for the test may be determined based on user actions associated with the published selected content. | 2014-09-18 |
20140278909 | SYSTEM AND METHOD FOR REDACTION OF IDENTIFICATION DATA IN ELECTRONIC MAIL MESSAGES - A system and method redacts information from messages, and especially messages of an email campaign. The system receives a plurality of campaign reports, each campaign report including campaign data associated with the email campaign. The system redacts information from the campaign data, such as personal information of one or more recipients of the email campaign. | 2014-09-18 |
20140278910 | METHOD AND APPARATUS FOR SUBJECTIVE ADVERTISMENT EFFECTIVENESS ANALYSIS - A system includes a processor configured to receive an advertisement. The processor is also configured to present the advertisement to a vehicle occupant. The processor is further configured to visually record an occupant response during the course of the advertisement presentation using a vehicle camera. The processor is additionally configured to analyze the visually recorded response to gauge a user reaction to the advertisement and based on the analysis adjust an advertisement variable metric with respect to the presented advertisement. | 2014-09-18 |
20140278911 | METHOD AND APPARATUS FOR DETERMINING DIGITAL MEDIA AUDIBILITY - A method of determining the audio level of a network partner media player, wherein, when media playing on a terminal media player running on a terminal originates from an external media source, the method comprises obtaining activity information from the terminal, obtaining activity information from the terminal media player, obtaining activity information from an external source media player associated with the external media source, and analysing the activity information from the terminal, the activity information from the terminal media player, the activity information from the external media source media player, whereby the audio level of the network partner media player is determined. | 2014-09-18 |
20140278912 | Systems and Methods for Predicting and Pricing of Gross Rating Point Scores by Modeling Viewer Data - Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign. | 2014-09-18 |
20140278913 | ADVERTISEMENT CAMPAIGN SIMULATOR - A shadow ad can be evaluated by receiving an ad request, identifying at least one shadow ad and at least one actual ad based on the received ad request, generating an ad ranking by analyzing one or more criteria associated with the identified at least one shadow ad and the at least one actual ad, and selecting one or more of the identified at least one shadow ad and the at least one actual ad based on the ad ranking. Further, the at least one shadow ad can be associated with one or more campaign parameters corresponding to a shadow ad campaign. Additionally, the ad request can be received from an online advertising system. | 2014-09-18 |
20140278914 | METHODS AND APPARATUS TO DETERMINE EFFICIENCIES OF MEDIA DELIVERY ACROSS PLATFORMS - Methods and apparatus to determine efficiencies of media delivery across platforms are disclosed. An example method includes obtaining a first effectiveness metric for a first platform, obtaining a first reach of the first platform with respect for a target group of audience members, and calculating a first performance metric based on the first effectiveness metric and the first reach. | 2014-09-18 |
20140278915 | PROVIDING PROMOTIONAL CONTENT - Systems and methods for providing promotional content are provided. Criteria defining a plurality of different activity-related modes for a user of a mobile station are stored. A message from the mobile station containing that contains information about an activity engaged in by the user is received through a mobile communication network. One of the activity-related modes for a user of a mobile station is selected upon determining that the information about the activity satisfies at least one criterion corresponding to the selected activity-related mode. Promotional content associated with the selected activity-related mode is obtained. The obtained promotional content is transmitted through the mobile communication network to the mobile station for presentation to the user. | 2014-09-18 |
20140278916 | Building Product-Based Advertising Campaigns - In one embodiment, a method includes receiving, from an advertiser, an identification of one or more products in a catalog of the advertiser. The method may further include accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include identifying, based on the portion of the graph corresponding to the products identified by the advertiser, one or more products or product types related to the products identified by the advertiser. The method may further include incorporating into an advertising campaign for the products identified by the advertiser, the products or product types identified from the portion of the graph corresponding to the portion of the products identified by the advertiser. | 2014-09-18 |
20140278917 | Systems and Methods for Creating Product Advertising Campaigns - Systems and methods for creating product advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a product target generation server system includes a processor, product data including a plurality of attribute-value pairs describing a set of products, semantic models including data describing relationships between product targets, concepts described using categories and attribute-value pairs, and target grouping data constituting a set of groupings of product targets, global performance data including performance data, wherein the processor is configured to identify at least one category in a portion of the product data, determine a product advertising structure based on the product data and the identified at least one category, match a portion of the groupings of product data with the product targets within the global performance data, identify performance data, and generate at least one product target using the identified performance data and the product data. | 2014-09-18 |
20140278918 | ARCHITECTURE AND METHODS FOR PROMOTION OPTIMIZATION - Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. The test promotions may be repeated continually and iteratively with different test promotions and/or different subpopulations to continue to uncover advantageous correlations between segmentation criteria, test promotion variables, and consumer response and/or to keep up with consumer changing taste. | 2014-09-18 |
20140278919 | DYNAMIC INTERACTIVE ADVERTISING SYSTEM AND METHOD - A dynamic, interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request using interactive advertising units for engaging with responders to an advertising message. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. The advertising component may aggregate the feedback generated from multiple interactive advertising units, including feedback received from other advertising sources, and apply various learning algorithms to optimize current and future advertising units. The advertising units may be modified in real time based on the observed aggregated performance of other advertising units across multiple advertisers. | 2014-09-18 |
20140278920 | ADVERTISEMENT FEEDBACK AND CUSTOMIZATION - Advertisement user feedback data may be collected and provided to an advertisement decision engine. Advertisements may be presented to users via various electronic media such as digital television, Internet, software, etc., and advertisement feedback user interfaces may be provided to users in connection with such advertisements. An advertisement feedback user interface may be provided via the same electronic medium and device as the corresponding advertisements, or via a different electronic medium and/or device. User feedback data regarding electronic advertisements, as well as additional related data, may be received and provided to one or more advertisement decision engines. An advertisement decision engine may use the advertisement user feedback data to determine a future advertisement to be presented to one or more users at an advertisement insertion opportunity identified in one or more various electronic media. | 2014-09-18 |
20140278921 | Method and System for Determining Changes in Brand Awareness after Exposure to On-line Advertisements - A method for determining changes in brand awareness after exposures to on-line advertisements includes: first selecting and monitoring a test group including a first plurality of members and a control group including a second plurality of members from a pool of users, whereby the first plurality of members and the second plurality of members do not overlap; second exposing the test group, but not the control group, to an advertisement associated with a brand; third conducting surveys of the first plurality of members and the second plurality of members with respect to the brand; and fourth analyzing the monitoring of the test group and the control group to determine a brand lift index with respect to the advertisement. | 2014-09-18 |
20140278922 | Consistent Interface for Campaign Business Object - A business object model, which reflects data that is used during a given business transaction, is utilized to generate interfaces. This business object model facilitates commercial transactions by providing consistent interfaces that are suitable for use across industries, across businesses, and across different departments within a business during a business transaction. In some operations, software creates, updates, or otherwise processes information related to a campaign business object. | 2014-09-18 |
20140278923 | CONSUMER CONTROLLED TRACKING OF AD INTERACTIONS LEADING TO PURCHASES - A system is disclosed that records a user's interactions with online ads, and that detects associations between these interactions and subsequent purchases (such as in-store purchases). The system may include a mobile application that tracks the ad interactions and purchase events. Users control whether the associations between the purchases and ad interactions are divulged to an ad serving entity or any other entity. In return for divulging the associations, the user may be offered compensation. The system enables the ad serving entity to bill the advertiser on a pay-per-purchase basis, and enables advertisers to obtain clear performance indicators for their ads. | 2014-09-18 |
20140278924 | SELECTIVELY ALTERING REQUESTS BASED ON COMPARISON OF POTENTIAL VALUE OF REQUESTS - The present invention is generally directed to methods, systems, and computer program products for selectively altering the processing of a request based on a potential value of the request. When an undesirably high number of requests are being received by a server system, the server system can identify requests that have a potential value greater than a potential value of one or more other requests. The server system can then alter the processing of the requests having the lower potential value thereby ensuring that requests with higher potential value are processed adequately. | 2014-09-18 |
20140278925 | System for Managing and Communicating Item Information - A method of communicating information relating to product or service offerings between a server system and client devices is disclosed. The method comprises storing in a database at the server system a plurality of data objects, each data object comprising information relating to a product or service offering. The data objects are associated with corresponding data objects stored at client devices. Information specifying an action relating to a selected data object is received. Based on information in the database, one or more descendant data objects associated with the selected data object are identified, the descendant data object having been derived from the selected data object, and information specifying the action is transmitted to a client device associated with each identified descendant data object, to enable the action to be implemented at the client device. | 2014-09-18 |
20140278926 | SYSTEM AND METHOD FOR ATTRIBUTION OF MOBILE ADVERTISEMENTS RELATED TO MOBILE APPLICATIONS - In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application. | 2014-09-18 |
20140278927 | SYSTEM AND METHOD FOR ATTRIBUTION OF MOBILE ADVERTISEMENTS RELATED TO MOBILE APPLICATIONS - In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application. | 2014-09-18 |
20140278928 | PLATFORM AND METHOD TO CONNECT ADVERTISERS WITH COMMUNITY GROUPS - An intermediary platform and method for connecting community groups with sponsors. Club information and membership information is obtained for a club. That information is analyzed to identify demographic and geographic characteristics of the membership. Those characteristics are matched against a pool of sponsors to identify a subset of possible sponsors. A sponsor website is created that is unique to the particular club including paid advertising from advertisers from the subset that agree to advertise on the club's sponsor site. Revenue from the advertising is shared with the club. Other embodiments are also described and claimed. | 2014-09-18 |
20140278929 | SYSTEM AND METHOD IDENTIFYING OPPORTUNITIES FOR ADVERTISING ENTITIES BASED ON USER GOAL ACHIEVEMENT - Disclosed herein is system, method and architecture facilitating goal setting and achievement and providing positive social and economic motivators for goal achievement. Progress toward a goal is tracked and a determination may be made based the progress whether or not to initiate one or more actions to stimulate progress and/or increase the likelihood of success in achieving a goal and/or achieving a milestone in a path of progression toward the goal. | 2014-09-18 |
20140278930 | METHODS AND APPARATUS TO INCORPORATE SATURATION EFFECTS INTO MARKETING MIX MODELS - Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. A disclosed method includes calculating adstocked gross rating points associated with an advertising campaign during segments of a period of time. The adstocked gross rating points are based on raw gross rating points corresponding to the advertising campaign. The raw gross rating points are delivered during the segments of the period of time. The example method further includes calculating an effective reach realized during the segments of the period of time for the advertising campaign. The effective reach realized is based on the adstocked gross rating points. | 2014-09-18 |
20140278931 | TIME-VARYING MODELING FOR MARKETING DRIVERS - A marketing modeling system may include a modeling engine to determine a time-varying marketing driver model to estimate marketing driver contributions to sales for marketing drivers, and determine a time-varying parameter and multiply the time varying parameter by an independent time-varying variable in the time-varying marketing driver model. A driver contribution estimation module in the system may apply the time-varying marketing driver model to consecutive fine-grained time periods to determine estimated contributions to sales for each fine-grained time period and for each marketing driver. | 2014-09-18 |
20140278932 | METHODS AND SYSTEMS FOR DETERMINING RELEVANCE OF ADVERTISING CATEGORIES FOR DEVICES - Methods and systems are described for determining relevance for advertising categories for devices. In one embodiment, a system determines parameters for relevancy scores for advertising categories for a device. The system generates engagement factors for the advertising categories for the device. The system can generate the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors. | 2014-09-18 |
20140278933 | METHODS AND APPARATUS TO MEASURE AUDIENCE ENGAGEMENT WITH MEDIA - Methods, apparatus, systems and articles of manufacture are disclosed to measure audience engagement with media. An example method for measuring audience engagement with media presented in an environment is disclosed herein. The method includes identifying the media presented by a presentation device in the environment, and obtaining a keyword list associated with the media. The method also includes analyzing audio data captured in the environment for an utterance corresponding to a keyword of the keyword list, and incrementing an engagement counter when the utterance is detected. | 2014-09-18 |
20140278934 | METHODS AND APPARATUS TO INTEGRATE TAGGED MEDIA IMPRESSIONS WITH PANELIST INFORMATION - Methods, apparatus, systems and articles of manufacture are disclosed to integrate tagged media impressions with panelist information. An example method includes receiving a communication including a user agent setting. The example method also includes parsing the user agent setting for a unique identifier, and in response to finding a unique identifier, extracting the unique identifier from the user agent setting. The example method also includes identifying a panelist based on the unique identifier. | 2014-09-18 |
20140278935 | SYSTEM AND METHOD OF PROVIDING ONLINE OFFERS THROUGH SOCIAL MEDIA PLATFORMS - Systems and methods for providing online offers integrated with social network-based platforms are disclosed. Offer details are provided to a server, and the server is configured to generate a customer offer application and/or widget which is integrated with the social networking page of the business creating the offer. Viral marketing features are provided which allow the online offer to reach wider audiences at a minimal cost to the business making the online offer. | 2014-09-18 |
20140278936 | APPLIANCE CONTROLLER APPLICATION - A system and method for preparing food products in a programmable appliance such as a microwave includes an appliance configured with a communication element for communicating with a device such as a smartphone, tablet, or computer. The device is configured to scan a product identifier such as a barcode and match the scanned identifier with a list of known identifiers stored in a database. The database associates each of the product identifiers with a product and instructions for cooking the product in the appliance. In another aspect of the invention, a remote server may be provided and configured to receive information from the device such as demographic information relating to the user of the system and the products used thereby. | 2014-09-18 |
20140278937 | Systems and Methods for Predicting and Pricing of Gross Rating Point Scores by Modeling Viewer Data - Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign. | 2014-09-18 |
20140278938 | Systems and Methods for Predicting and Pricing of Gross Rating Point Scores by Modeling Viewer Data - Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign. | 2014-09-18 |
20140278939 | ADVERTISEMENT EXTRACTION DEVICE AND ADVERTISEMENT EXTRACTION METHOD - An advertisement extraction device according to the present application has a calculating unit, a tallying unit, and an extracting unit. The calculating unit calculates a hypothetical advertisement effect for each user attribute of a user, based on a delivery history regarding advertisement content delivery to a terminal device used by the user. The tallying unit tallies up an advertisement effect for each piece of advertisement content in which a user attribute as a delivery object has been decided, through the use of the hypothetical advertisement effect corresponding to the user attribute as the delivery object in the advertisement content among the hypothetical advertisement effects for each of the user attributes calculated by the calculating unit. The extracting unit extracts the advertisement content as a delivery candidate, based on the advertisement effect tallied up by the tallying unit. | 2014-09-18 |
20140278940 | SYSTEM, METHOD, AND COMPUTER-READABLE PROGRAM FOR PROVIDING SCHEDULED AND RELEVANT ADVERTISEMENT CONTENT - A computerized method and system for providing scheduled and relevant advertisement content in electronic marketing communications is disclosed. The method includes receiving a plurality of advertisement content at a server, each advertisement content of the plurality of advertisement comprising a media content corresponding to a marketing advertisement and an expiration data corresponding to an expiration date for the marketing advertisement, associating each advertisement content of the plurality of advertisement content with a content type in a database, the content type identifying a geographic location that is relevant to each advertisement content, assigning a priority to each advertisement content of the plurality of advertisement content in the database, the priority based at least on part on the content type, creating an advertisement schedule for the plurality of advertisement content based at least in part on the priority, content type, and expiration data associated with each advertisement content of the plurality of advertisement content with the server, creating at least one electronic message for a recipient with the server, the at least one electronic message comprising at least one advertisement content selected from the plurality of advertisement content based on the advertisement schedule and at least one demographic attribute of the recipient. | 2014-09-18 |
20140278941 | CONSUMER CONTROLLED TRACKING OF AD INTERACTIONS LEADING TO PURCHASES - A system is disclosed that records a user's interactions with online ads, and that detects associations between these interactions and subsequent purchases (such as in-store purchases). The system may include a mobile application that tracks the ad interactions and purchase events. Users control whether the associations between the purchases and ad interactions are divulged to an ad serving entity or any other entity. In return for divulging the associations, the user may be offered compensation. The system enables the ad serving entity to bill the advertiser on a pay-per-purchase basis, and enables advertisers to obtain clear and specific performance indicators for their ads. | 2014-09-18 |
20140278942 | SOCIAL NETWORK BASED MONETIZED CONTENT SYSTEM - An online social network or webpage that allows users to create accounts with a corresponding user page and compensates the users based upon traffic that views the posted content or referrals from the user page. The amount of compensation a user account receives is displayed on the user page, encouraging other users to maintain their own user pages, constantly strive to discover interesting content, and strive for large number of followers in order to similarly obtain compensation. A trust rating is generated and displayed on each user page to reduce fraudulent links and users with spam or negative intent. A user can upgrade to a premium account, allowing advertisers to bid for advertising space upon their user page. Statistical data is generated for each user page and is available to advertisers for aiding in the selection of user pages of most interest to those advertisers for bidding on advertising space. | 2014-09-18 |
20140278943 | INTERACTIVE DIGITAL ADVERTISING SYSTEM AND METHOD - An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request. The advertising component may be configured to receive the lead request including user-selected pre-screening inquiries and generate an interactive advertising unit for engaging responders to an advertising message. The advertising unit may interact with responders based at least in part on the selected pre-screening inquiries to collect responder information. The advertising component may use responder information to evaluate and validate the responders based on criteria defined by a lead requestor. The advertising component may identify potential matches with lead requestor offers or services in real-time. The qualified leads generated by the advertising component may then be offered to the lead requestor. | 2014-09-18 |
20140278944 | UTILIZING A RESERVE PRICE FOR RANKING - Methods, computer systems, and computer-storage media are provided for ranking ads. A reserve price is included in a calculation of a score to rank one or more advertisements for display. The calculation may further rely on a bid submitted by an advertiser for an advertisement, a click probability associated with the advertisement, a relevance of the advertisement to a search query and/or user, and the like. Once the reserve price is used to establish a score for one or more advertisements, a price is calculated for each of the one or more advertisements. The one or more advertisements may be displayed in an order indicated by the scores of each of the advertisements. | 2014-09-18 |
20140278945 | ONLINE ALLOCATION WITH MINIMUM TARGETS - Various technologies described herein pertain to allocating requests based on revenue targets of providers for an online service. Information that indicates revenue budgets of providers for the online service and revenue targets of the providers for the online service can be received. The revenue budgets set maximums for total revenues from the providers and the revenue targets set minimums for the total revenues from the providers. Moreover, a request allocable to one of the providers having a total revenue generated thereby constrained by a corresponding revenue budget can be received. Further, bid values of the providers corresponding to the request can be received. An output of an algorithm can be computed based at least in part upon the bid values of the providers and the revenue targets of the providers. The request can be allocated to a selected provider from the providers based upon the output of the algorithm. | 2014-09-18 |
20140278946 | ADVERTISEMENT AND ACTUAL BENEFIT DISTRIBUTION IN A GEOCACHING/TREASURE HUNTING ENVIRONMENT - An example embodiment includes a method including receiving a seeker inquiry. The method includes communicating coordinates of a geocache in response to the seeker inquiry. The geocache includes a geoseed that is sponsored by an advertiser. The method also includes identifying an actual benefit provided for locating the geoseed. The actual benefit is associated with the advertiser. The method includes receiving a confirmation signal indicating a seeker has located the geocache. The confirmation signal includes verification information specific to the geoseed. The method also includes authenticating the verification information. The method also includes awarding the seeker the actual benefit. | 2014-09-18 |
20140278947 | SYSTEM AND METHOD FOR CLICK FRAUD PROTECTION - A system and method for preventing click fraud and/or determining invalid clicks are provided to measure click related data, decide according to target URL defined conditions whether to present an Intelligent interstitial, decide according to target URL defined conditions how to populate the interstitial and then measure Search user interaction with the interstitial. Other embodiments use target URL defined conditions of interstitial interaction to determine click validity and monetary value and in the event of a valid click continuing to the target URL and optionally measuring on-site behavior. Further embodiments measure data from an original click, observe interstitial behavior and optionally merge target URL website measured behavior into a database providing user data for each individual click. Other embodiments generate reports specific to seeking credits for payments on invalid clicks and other website intelligence. Exemplary embodiments provide for varying implementations, including e.g. implementations through search engines and standalone services. | 2014-09-18 |
20140278948 | METHODS AND SYSTEMS FOR GENERATING ELECTRONIC DEAL SUMMARY - A method for generating online deal summaries. The method can include receiving primary deal content from an affiliate network, recognizing deal data from the received primary deal content using a computer processor, searching for and receiving secondary deal from a resource other than the affiliate network, wherein the secondary deal content includes graphical and textual representations, and generating a detailed deal summary, wherein the detailed deal summary includes the graphical and textual representations from the secondary deal content and deal data from the primary deal content. Accordingly, the method can be used to generate a more visually and engaging experience for consumers using secondary deal content in addition to or replacement of primary deal content. | 2014-09-18 |
20140278949 | METHOD AND APPARATUS FOR MODIFYING INTERNET CONTENT THROUGH REDIRECTION OF CASCADING STYLE SHEET OBJECTS - Disclosed is a method for directing an alternative cascading style sheet object to an internet user client. In the method, a system analyzes an HTTP transaction involving the internet user client to detect a request for an embedded cascading style sheet object. The system responds to the request for the embedded cascading style sheet object by forwarding the alternative cascading style sheet object to the internet user client. | 2014-09-18 |
20140278950 | METHODS AND SYSTEMS FOR MAXIMIZING ONLINE COUPON AND DEAL COMMISSIONS - A method for maximizing commissions received from directing consumers to online retailers. The method can include retrieving deal content from a plurality of deal providers, wherein each deal provider provides deal content including at least one of a content affiliate link and a promotion, identifying at least one deal that is substantially duplicative by examining the retrieved deal content to determine that the at least one deal is represented by deal content from at least two deal providers, and organizing the deal content based on a priority of the publisher, wherein the priority includes at least one of a monetary commission resulting from the use of the content affiliate link or promotion, a payout schedule related to the monetary commission, and a working relationship with the deal provider. Accordingly, the method can be used to maximize commissions associated with content affiliate links or promotions. | 2014-09-18 |
20140278951 | SYSTEM AND METHOD FOR IDENTIFYING AND ENGAGING COLLABORATION OPPORTUNITIES - A business development system for an enterprise is provided. The business development system includes a target searching module that seeks and engages a potential target in a promotional activity for gaining reward points. The business development system further includes a strategy determining module that analyzes circumstances for determining a suitable persona and interaction strategy for engaging the potential target. The business development system further includes a strategy executing module that interactively engages with the potential target by applying the determined persona and strategy for engaging the potential target into the promotional activity. Additionally, the business development system includes a strategy sharing module that stores information related to interaction with the potential target in an experience database. | 2014-09-18 |
20140278952 | ONLINE ADVERTISEMENT PUSH DELIVERY - Briefly, embodiments disclosed herein may relate to online advertising and may relate, more particularly, pushing advertising content to user computing devices, for example. | 2014-09-18 |
20140278953 | CORRELATED CONSUMER TELEPHONE NUMBERS AND USER IDENTIFIERS FOR ADVERTISING RETARGETING - A method and system that performs cross-channel advertisement targeting based on consumer telephone numbers. The system utilizes a targeting database to determine which consumers should be re-engaged on behalf of a business. The targeting database correlates a telephone number associated with a consumer with a masked user identifier associated with the tracking of online behavior of that consumer. The targeting database may include a confidence level representing the likelihood of correspondence between the telephone number and masked user identifier. The targeting database is used by the system to target advertisements to consumers. A telephone number of a consumer is used to identify a masked identifier of the consumer. Advertisements are then targeted to the consumer using the masked identifier. The stored confidence level may be used by the system to control the aggressiveness of re-targeting. | 2014-09-18 |
20140278954 | AUTOMATED PRODUCT OFFER MANAGEMENT - In embodiments, apparatuses, methods and storage media are described that are associated with automated content offer management. In various embodiments, an automated offer management system (“AOM”) may be configured to generate offers for products and/or content. The AOM may obtain information about content, such as from content providers. The AOM may also obtain information about consumers. The AOM may then apply one or more configurable business rules to the received content information and consumer information to generate offers. Offers may then be reviewed and provisioned to content consumers. Other embodiments may be described and claimed. | 2014-09-18 |
20140278955 | TUNABLE AD GENERATION - A system and method of providing tunable generation of advertisements are disclosed. In some embodiments, a target advertisement goal for a website is received. The target advertisement goal comprises a first goal for a first type of advertisement and a second goal for a second type of advertisement. Advertisements to display on the website are determined based on the target advertisement goal. The advertisements are caused to be displayed on the website. In some embodiments, the first type of advertisement is an advertisement for merchandise offered for sale on the website, and the second type of advertisement is an advertisement for merchandise offered for sale on a different website. | 2014-09-18 |
20140278956 | IMAGE PROCESSING APPARATUS - An image processing apparatus is provided, to display advertisements with good timing to an image processing device that a user is currently using, so that the frequency of reference to the advertisement can be improved. The image processing apparatus includes circuitry configured to: manage the processing of a job requested by a user, and manage advertisements to be displayed in accordance with a job classification of the job being processed; and a display configured to display an advertisement, wherein the circuitry is further configured to stop and resume the processing of the job in accordance with at least one of a display status of the advertisement displayed by the display and a display condition of the advertisement displayed by the display. | 2014-09-18 |
20140278957 | NORMALIZATION OF MEDIA OBJECT METADATA - Disclosed is the technology for normalizing media object metadata. The technology receives a plurality of web documents from web servers. The web documents reference one or more media objects. Then the technology extracts content tags from the web documents, wherein the content tags relate to contents of the media objects. The technology determines a set of media object metadata based on the content tags. The set of media object metadata provides a consistent way of describing the contents of the media objects. For at least some of the media objects, the technology stores the set of media object metadata and the values associated with the media object metadata in a media content database. | 2014-09-18 |
20140278958 | Enriched Knowledge Base For Advertising - In one embodiment, a method includes creating an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. | 2014-09-18 |
20140278959 | Automatically Creating Advertising Campaigns - In one embodiment, a method includes accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include accessing one or more targeting criteria for one or more products in the portion of the product catalog. The method may further include creating at least a portion of an advertising campaign, for at least one product for which targeting criteria has been accessed, based on the targeting criteria and the portion of the graph corresponding to the portion of the product catalog. | 2014-09-18 |
20140278960 | INTERNET BUSINESS TRANSACTION PROCESSOR - Targeted products are offered over a communications network. Product data for a plurality of products from a plurality of distributors for the products is received. Customer data from a plurality of customers comprising personal information about customers is received. Using the data, at least one user-specific product offering from the plurality of products is generated. Automated messages comprising the at least one user-specific product offering to the one or more customers are then sent. | 2014-09-18 |
20140278961 | INFORMATION PROCESSING DEVICE AND PROGRAM - Provided is an information processing device including a content acquiring unit configured to acquire content, a first display unit configured to display the content, a promotion information acquiring unit configured to acquire promotion information related to the content, and a second display unit configured to display the promotion information. | 2014-09-18 |
20140278962 | METHOD AND SYSTEM FOR IMPLEMENTING A SALES SYSTEM HAVING A FRIEND OFFER MECHANISM - Disclosed is an improved approach to implement a shopping interface that includes a friend offer mechanism which identifies marketing deals that are available as an adjunct to a primary sales situation. The friend offer mechanism presents the additional marketing deals to the consumer. This permits friends offer mechanism to allow the primary consumer to choose a free gift or to purchase another item for a friend at a discount. The invention is applicable to any application in which a product or service to be purchased by a consumer is amenable to be provided to a friend of that purchasing consumer. | 2014-09-18 |
20140278963 | Automated System for Marketing to Gas Station Customers - Geomapping-based marketing, to gas station customers. | 2014-09-18 |
20140278964 | POST-CHECKOUT OFFER SYSTEMS AND RELATED METHODS - A system for creating and providing custom post-checkout out offers to a user is described. The system collects purchase history data and social network data associated with the user to create custom post-checkout offers for the user, which are provided to the user immediately after the user makes a purchase. The post-checkout offers may also be customized based on the products and/or services that were just purchased by the user. | 2014-09-18 |
20140278965 | SYSTEMS AND METHODS FOR PROVIDING PAYMENT OPTIONS - The disclosed embodiments include methods, systems, and articles of manufacture for providing payment options. In one embodiment, a system may receive transaction information regarding a plurality of purchase transactions involving a plurality of merchants and customers of a financial service provider. The system may also determine a merchant and payment type for each of the plurality of purchase transactions based on the received transaction information. The system may further associate one or more of the determined payment types with each of the determined merchants. The system may also generate at least one configuration file reflecting the one or more of the determined payment types associated with each of the determined merchants. The system may also provide the at least one configuration file to at least one client device. | 2014-09-18 |
20140278966 | METHOD, SYSTEM AND COMPONENTS FOR OBTAINING, EVALUATING AND/OR UTILIZING SELLER, BUYER AND TRANSACTION DATA - Methodologies, systems, components and software are provided that perform web analytics to measure visitor to consumer conversion continuously throughout surfing, through conversion and past completion of a purchase on-line. In accordance with at least one embodiment, such methodologies, systems, components and software may be utilized to determine efficacy of a plurality of parameters relating to one or more Transaction Related Offerings (TROs). In accordance with at least one embodiment of the invention, such methodologies, systems, components and software may be utilized to configure one or more Consumer Behavior Decision Models (CBDMs) and/or generate consumer behavior data. | 2014-09-18 |
20140278967 | DETERMINING TARGET CUSTOMERS DURING MARKETING - A method of determining which customers to target during marketing is disclosed. Parameters are estimated from inputs of sample customers from statistical procedures, and an approximation model is created for each of the estimated parameters. The approximation models are applied to transaction data collect for customers on a customer list. For each customer, the transaction data is applied to the approximation models to determine a dropout probability and a transaction rate. A likelihood of repeat purchase is determined for each customer based on the dropout probability and the transaction rate. | 2014-09-18 |
20140278968 | FACILITATING USER-GENERATED CONTENT - In one implementation, a computer-implemented method includes receiving, at a computer system, a request to solicit one or more users to generate media content for a campaign; identifying, by the computer system, a plurality of content creating users; obtaining demographic data for a plurality of content consuming users who have accessed the media content that was generated by the plurality of content creating users; determining distributions of the plurality of content consuming users across a plurality of demographic categories; selecting, by the computer system, a portion of the plurality of content creating users based on a comparison of i) the one or more parameters for the campaign and ii) the distributions of the plurality of content consuming users across the plurality of demographic categories; and providing information that identifies an opportunity to generate media content for the campaign. | 2014-09-18 |
20140278969 | DERIVATIVE MEDIA CONTENT - A media device is configured to identify an indicia of user interest in at least one media content attribute. At least one segment of an item of media content that is associated with the indicia of interest is identified. An item of derivative content that includes the at least one segment is generated. | 2014-09-18 |
20140278970 | USING A FEDERATED NETWORK OF RETAILERS TO PROVIDE MESSAGES TO NETWORK CUSTOMERS OF ALL LOCATIONS OF A PARTICULAR NETWORK MERCHANT - Embodiments of the invention are directed to systems, methods and computer program products for communicating messages to one or more customers associated with a federated network of retailers. Embodiments determine that one or more customers associated with the federated network of retailers are in proximity to a retailer physical location associated with a retailer that is a member of the network; and present an offer to one or more of the federated network customers in proximity to the retailer. In some embodiments, determining comprises recognizing a mobile device is associated with a customer of at least one retailer that is a member of the federated network of retailers. Some embodiments determine that a customer in proximity to the location is not a customer of the retailer associated with the location and is a customer associated with the network of retailers; and present the offer is based on the determination. | 2014-09-18 |
20140278971 | CAUSE-BASED MARKETING SYSTEM - A system for cause-based marketing including an interface to communicate with registered merchants, causes and users, a memory to store data associated with activities of the registered merchants, causes and users, and at least one processor coupled to said interface and said memory, said at least one processor configured to: facilitate each registered user to associate with one or more of the registered causes; facilitate each registered user to view offers of donation from registered merchants to the causes with which the user is associated; record transactional data evidencing a registered user's transaction with an offering merchant; facilitate a user to allocate a donation resulting from a transaction with an offering merchant amongst the causes with which the user is associated; compile donation amounts allocated to each registered cause; and facilitate transfer of the compiled donation amounts from the registered merchants to the registered causes. | 2014-09-18 |
20140278972 | ANONYMOUS INFORMATION MANAGEMENT - An anonymous information system (AIS) maintains privacy for internet users by separating personally identifiable information (PII) and user browser history. The AIS may receive a hashed email address from a publisher website. The AIS system may double hash the email address and discard the hashed email address received from the publisher. The double hashed email address is decoupled from user PII and may be used for tracking the number of unique email addresses provided by the publisher website. The AIS system also may associate the hashed email address with a consumer file. The AIS may hash an entity identifier associated with the consumer file to create a non-reversible anonymous identifier (anonymous ID). The anonymous ID may be associated with segment information in the consumer file that does not contain PII about the user. The AIS may send customized information to users based on the segment information. | 2014-09-18 |
20140278973 | SYSTEM AND METHOD FOR AUDIENCE TARGETING - A method and system for audience targeting is disclosed. According to one embodiment, a computer-implemented method comprises logging content consumed by a first group of users. The content is categorized into a set of topics. The set of topics are mapped to a plurality of users in a trade zone. Based on profile matching and according to a topic of an advertisement campaign, a second group of users are identified from the plurality of users. | 2014-09-18 |
20140278974 | Digital Body Language - This application discloses, among other things, techniques for assessing Digital Body Language, which may aggregate structured and unstructured data from multiple sources, automatically abstracting data into easy-to-use 360-degree graphic representations of individuals, groups, events and communities called “Personas.” Personas may be analyzed to identify “demand signals,” which may indicate real-time intent and interest for specific brands, products and services. When demand signals arise, marketers may be empowered to authentically engage with these individuals and prospect clusters by delivering personalized offers via their preferred digital channels. Through a better understanding of consumer purchase intent, marketers may be enabled to initiate more timely and relevant interactions, which may result in improved revenue conversion and return-on-investment (ROI). | 2014-09-18 |
20140278975 | METHOD AND SYSTEM FOR INTERACTIVE SELECTION AND DISPLAY OF DIGITAL CONTENTS - A system for interactive selection and display of digital contents at a viewer's interest includes a server, at least one digital signage device and at least one terminal device. The at least one digital signage device includes a player in communication with the server and a display device in communication with the player. The at least one terminal device is in communication with the at least one player. The terminal device is configured to acquire a playlist of digital contents from the player, automatically generate a structured menu of selection from the playlist, select a digital content of interest from the structured menu of selection, and instruct the player to play the selected digital content. The player plays the selected digital content accordingly. | 2014-09-18 |
20140278976 | MATCHING SOCIAL MEDIA USER TO MARKETING CAMPAIGN - Disclosed are systems and methods that gather information in levels of various categories about the “likes” of a user of a social site and, by assigning a weight factor to each level of category of “likes”, a “match” score for the user is calculated. The calculation of “match” scores can be performed for a plurality of users to obtain a set of users who are potential customers of a marketing campaign. The set of users whose “likes” are evaluated can be compared to the “target” of an advertising campaign to generate potential customers for that campaign; this serves to improve the conversion rate for the advertising campaign. Alternatively, the “like” profiles can be used to analyze the advertising campaign portfolio of an entity and provide recommendations as to those advertising campaigns likely to be of interest to a particular set of users, based on calculated “like” profiles. | 2014-09-18 |
20140278977 | SYSTEMS AND METHODS FOR COMMUNICATION CHANNEL SELECTION - Systems, methods, and articles of manufacture provide for enhanced messaging services such as customized and/or dynamic communication channel selection. | 2014-09-18 |
20140278978 | SYSTEM AND METHOD FOR CUSTOMER ACQUISITION - A customer acquisition system for targeting potential customers may comprise: a non-transitory data storage device having one or more databases embodied therein; a data transmission device; and a processor operatively coupled to the non-transitory data storage device and the data transmission device, wherein the processor is communicatively coupled with an on-site user device positioned at a merchant and configured to interact with a user via a customer interface apparatus, wherein the processor receives, via said on-site user device, user visit data reflecting the user's activities with the merchant during a visit, wherein the processor is configured to access an offer database stored to the non-transitory data storage device, the offer database comprising a plurality of offers, wherein the processor uses said user visit data to identify one or more of said plurality of offers to be sent to the user for consideration, and wherein the processor communicates said one or more of said plurality of offers to said user via said data transmission device. | 2014-09-18 |
20140278979 | APPARATUS AND METHOD FOR PROVIDING A MARKETING SERVICE - Apparatus and method for providing a marketing service are described. In one embodiment, a computer-readable storage medium includes: (1) a preferences module that is configured to collect a set of preferences of a user; (2) a monitoring module that is configured to monitor a web site based on the set of preferences so as to identify relevant content; and (3) a notification module that is configured to generate a message alerting the user of the relevant content. | 2014-09-18 |
20140278980 | TARGETING ONLINE ADS BASED ON POLITICAL DEMOGRAPHICS - Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information. | 2014-09-18 |
20140278981 | AUTOMATED ALLOCATION OF MEDIA VIA NETWORK - There are provided systems and methods for allocation of digital media over communication networks. A bidding platform for digital advertising manages multichannel buying of digital media using impression-level decisioning based on multiple parameters and data sources. When a request for an ad is received from a publisher or other supply side entity, such as an ad exchange or supply side platform, an expected value of the advertisement impression to each advertiser is calculated, in some cases, in real time, on behalf of the advertiser using media-buying rules. An ad having a highest expected value is selected, and the bidding platform responds to the ad request with a bid and the selected ad, and serves the winning ad if bid response wins the publisher side auction, resulting in an ad impression for the winning ad. User interactions with the ad are recorded and leveraged to optimize further the media buying rules. | 2014-09-18 |
20140278982 | CLUSTERING OF ADS WITH ORGANIC MAP CONTENT - A system and method for facilitating clustering of ads and map content, the method including receiving a request associated with a target region on a map from a user device, identifying an ad for display to a user based at least in part on the received search request, determining a location associated with an ad of the one or more ads, determining a region criteria based on the location of the ad, retrieving, one or more map content items having a location meeting the determined region criteria, comparing the ad and the retrieved one or more map content items to identify a map content item associated with the same entity as the ad and providing the ad and the identified map content item to the user at the user device, wherein the map content item is displayed as a single entity with an identifier of the map content item. | 2014-09-18 |
20140278983 | USING ENTITY REPOSITORY TO ENHANCE ADVERTISEMENT DISPLAY - In various embodiments, systems and methods are provided for facilitating enhanced advertisement display. In embodiments, an indication of an entity preference and a corresponding entity bid in association with an advertisement are received. Thereafter, the entity preference and the corresponding entity bid associated with the advertisement are provided for use in an advertisement auction when at least one search result for a query is associated with the entity preference. In such a case, the entity bid is used to participate in the advertisement auction. | 2014-09-18 |
20140278984 | Dynamic Pricing in Online Content - Systems and methods for presenting dynamic offers to a computer user are presented. In one embodiment, in response to a request for content, one or more items in the content are identified. For each of the items, a determination is made as to whether to offer a dynamic offer for the item is made. For those items where it is determined to make a dynamic offer, the dynamic offer is incorporated into the content. The content is then presented to the computer user. Alternative, a component on the user computer identifies one or more items in content to be displayed to the computer user. The user computer then obtains dynamic offers corresponding to at least some of the identified items and incorporates the dynamic offers into the displayed content. | 2014-09-18 |
20140278985 | SYSTEMS AND METHODS FOR THE ENHANCEMENT OF SEMANTIC MODELS UTILIZING UNSTRUCTURED DATA - Campaign creation systems and methods for enhancing semantic models using unstructured data in accordance with embodiments of the invention are disclosed. In one embodiment, a campaign creation server system a semantic model enhancement application configuring a processor to obtain unstructured data, parse the unstructured data into parsed data, where the parsed data includes at least one piece of token data including at least one word and at least one relationship, identify at least one token not present in a semantic model, when the token is determined to be a value, identify relevant attributes within the token based on the at least one relationship in the token, when the token is determined to be a category, identify at least one parent category in the semantic model based on the at least one relationship, and update the semantic model based on the identified at least one token. | 2014-09-18 |
20140278986 | TAGGING AND RANKING CONTENT - Among other things, information is received that represents tags and tag relationships associated by users of content with items of content, and rankings of items of content are derived based on the tags and tag relationships. | 2014-09-18 |
20140278987 | Systems and Methods to Provide an Advertisement Relating to a Recommended Business to a User of a Wireless Device Based on a Location History of Visited Physical Named Locations Associated with the User - In general, the invention relates to methods and systems that record the location of a user and determine the corresponding physical named location (e.g. business location) visited by the user. The system further provides suggested or recommended destinations and targeted content, which may include advertisements, to the user. A network includes a server programmed with a database of location information, a database of user information, payment account information, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The system determines the physical named location (e.g. business location) visited by the user and stores the information in a location history including specific businesses visited by the user. The system further provides suggested or recommended businesses of interest, and may also additionally provide advertisements, based on the user's current location and location history. | 2014-09-18 |
20140278988 | PRODUCT-BASED ADVERTISING - A method and a system that identify seller ads to potential buyers within a network-based commerce system are provided. The method and system may operate to receive a request including a product identification from a seller, and assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries. The request may also include financial metrics. The method and system may further include operations to identify one or more seller ads associated with the matching identification entry, as determined by a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries. The identification of the one or more seller ads may also be determined by a relevance function based on the financial metrics. | 2014-09-18 |
20140278989 | DETERMINING AN OFFER BASED ON A PRE-PAID ACCOUNT BALANCE AND CONSUMER LOCATION - Embodiments of the present invention relate to systems, methods, and computer program products for determining an offer based on a balance value of a prepaid account and a location of a consumer who is the holder of the prepaid account. In some embodiments, a method is provided that includes: (a) receiving geographic location information associated with a consumer; (b) receiving information associated with the prepaid account of the consumer, wherein the consumer is a holder of the prepaid account; (c) determining a balance value of the prepaid account of the consumer; and (d) determining an offer to present to the consumer based at least partially on the balance value of the prepaid account and the location of the consumer. | 2014-09-18 |
20140278990 | Systems, Methods and Apparatus for Self-Directed Individual Customer Segmentation and Customer Rewards - A system and method classifies individuals based on product or service preferences of tastes. With input from the system on user preferences, offers are created by product or service promoters specific to a segment of users with similar preferences. The offers, items and users are linked using alphanumeric or digital codes. The offers and the linked codes are used to obtain discounts, rewards and incentives, or warranty registration when products or services are purchased. The offers, linked codes and purchases are stored such that they are accessible by a user. | 2014-09-18 |
20140278991 | Market Exchange For User Data And Rewards - Methods and systems for data access are disclosed. An example method can comprise receiving a request to access user data. In one aspect, the request can comprise an offer, and the request and the offer can be provided to one or more users. The users can be associated with the user data. The users may grant or deny access to the requested user data in response to the request and in consideration of the offer. | 2014-09-18 |
20140278992 | AD BLOCKING TOOLS FOR INTEREST-GRAPH DRIVEN PERSONALIZATION - An input and processing system allows user input information such as user affinity to efficiently block content and request content as well as novel input of commands such as copy/paste on a small mobile device screen among other computing devices. A client/server is also made more efficient due to the enhanced gathering of information such as content feedback from users. | 2014-09-18 |
20140278993 | INTERACTIVE ADVERTISING - A method for providing and displaying advertising content. The method can include: sending, by a client device, a request for advertisement content; receiving, by the client device and in response to the request, an advertisement instruction set defining a plurality of client-interactive controls, the advertisement instruction set identifying a plurality of images, each of the plurality of images comprising an indication of at least one of the plurality of client-interactive controls; detecting a set of user inputs each associated with at least one of the plurality of client-interactive controls; identifying, by the client device and in response to each user input of the set of user inputs, an image of the plurality of images based on a current image displayed by the client device and the client-interactive control associated with the user input; and displaying the image by the client device. | 2014-09-18 |
20140278994 | Interactive Mobile Engagement Recharging Terminal System and Device - The present invention is a digital interactive mobile engagement recharging device for users to plug in personal mobile devices. The recharging device has an interactive touch display screen that connects to a computer and to the Internet to provide remote and real-time content push of interest to a user, and a plurality of recharging connections to accommodate various models and brands of mobile devices. The recharging system collects information about a user's mobile device and provides recharging services to the user's mobile device after the user accepts certain terms or conditions, outputs information such as the recharging status of a user's phone, commercial information selected by a computer based media system, where the selected information is based on the information collected by the input devices of the system and provides pre-selected or user demanded information. It is yet another object of the present invention to provide commercial data to a user based on the interactive information, such as the detected users' characteristics, location or temperature of the venue, and the like. | 2014-09-18 |
20140278995 | SYSTEM AND METHOD FOR CONFIGURING, SENDING, RECEIVING AND DISPLAYING CUSTOMIZED MESSAGES THROUGH CUSTOMIZED DATA CHANNELS - A system and method for receiving messages through customized data channels, users can easily setup and configure the system so that they receive only the messages that they are interested in, at the time and place that they want to receive said messages. A system and method for dynamically creating and managing customized data channels that periodically and automatically delivers customized messages to users based on their preset criteria, that requires minimum user inputs. | 2014-09-18 |
20140278996 | Communication System - The present invention relates to communications systems generally and to closed systems such as WiFi systems in particular, especially where connections to the internet, an intranet or similar is possible and overlay messaging is required. The Internet has provided new avenues for providing commercial content to computer users such as providing product updates and delivering advertisements in general to consumers. The present invention, therefore, seeks to enable a service provider to deliver targeted brand content adapted to the determined communications environment to the client device. Accordingly, the present invention can provide content with regard to the location and/or system environment i.e. the determined communications environment of the client device and not upon a determination of the type of “surfer” or user of the device, their preferences, interests, keyword extraction and/or data traffic. | 2014-09-18 |
20140278997 | ELECTRONIC ADVERTISING SYSTEM AND METHOD OF PROVIDING ELECTRONIC ADVERTISING - An electronic advertising system includes: a registration unit configured to register, in association with indexes by which objects advertised by a first advertiser included in images are retrieved, advertising information advertised by a second advertiser; a reception unit configured to receive a captured image; an object search unit configured to obtain degree of similarity between an object extracted from the captured image and the objects retrieved by the indexes, and to search a storage unit for one or more objects based on the degree of similarity; and a present unit configured to present, to a transmission source of the captured image, the advertising information associated with an index corresponding to an object retrieved by the object search unit. | 2014-09-18 |
20140278998 | METHOD FOR DISPLAYING A PRODUCT-RELATED IMAGE TO A USER WHILE SHOPPING - One variation of a method for displaying a product-related image to a user while shopping includes: loading an image to a social networking system; receiving a tag including identification of an item visible in a region of the image; based on the tag, correlating the item with a product; posting the image to a social feed within the social networking system, the social feed including a set of photos related to the product; receiving a scan from a user, the scan generated through a mobile computing device carried by the user; correlating the scan with the product; and displaying the image within a social networking interface accessible through a display of the mobile computing device. | 2014-09-18 |
20140278999 | USING A FEDERATED NETWORK OF RETAILERS TO PROVIDE OFFERS TO GROUPS OF CUSTOMERS WITHIN A MERCHANT LOCATION - Embodiments of the invention are directed to systems, methods and computer program products for providing offers to one or more customers associated with a federated network of retailers. Embodiments determine that one or more customers associated with the federated network of retailers are in proximity to a retailer physical location associated with a retailer that is a member of the federated network of retailers; and present an offer to one or more of the federated network customers in proximity to the retailer. In some embodiments, determining comprises recognizing a mobile device is associated with a customer of at least one retailer that is a member of the federated network of retailers. Some embodiments determine that a customer in proximity to the location is not a customer of the retailer associated with the location and is a customer associated with the network; and present the offer based on the determination. | 2014-09-18 |
20140279000 | SYSTEM AND METHOD FOR AUTOMATICALLY CONFIGURING A WEBPAGE TO DISPLAY A GEOGRAPHICALLY FOCUSED INTERNET OFFERING - A system and method is disclosed for automatically configure a webpage to display a geographically focused internet offering. An interactive map is configured to, when displayed in a web browser, automatically detect one or more online marketing components associated with a currently displayed webpage. On an initial display or user-repositioning of the interactive map, the map transmits a geographic location displayed on the map to the marketing components. Each marketing component then displays one or more offerings related to the displayed area of interest. | 2014-09-18 |
20140279001 | METHOD AND SYSTEM FOR ELECTRONIC DISTRIBUTION OF INCENTIVES HAVING REAL-TIME CONSUMER-BASED DIRECTIONS - A method and system for electronic distribution of incentives having real-time consumer-based directions according to another embodiment of the present invention are disclosed. An online promotion service may receive user profile information, which may include demographic information, location information, user preferences, user requests, and other information. Online promotion service may provide targeted incentives and promotions to a particular user or class of users based on user profile information and other information. Incentives may include coupons, promotions, rebates, sales notifications, free samples, and other product or service related incentives. A map and street directions identifying the location of associated facilities, such as redemption and retail/point-of-sale facilities, from a user's location may also be provided. The user's location may be identified as the user's home address, work address, or other convenient locations. | 2014-09-18 |
20140279002 | ENHANCEMENT OF USER AFFINITY EXPERIENCE BASED ON OFFERS RELATED TO A GEOGRAPHIC AREA - Systems, methods, and computer program products enhance the affinity experience for affinity account holders by providing offers related to the user's geographic location. In the various systems, location data is received from a mobile device of the user that is in communication with the system, a geographic area of the mobile device is identified based on the location data, at least a portion of the geographic area associated with an affinity object associated with a financial vehicle of the user is determined, and one or more offers associated with the affinity object is identified based on the geographic area. | 2014-09-18 |
20140279003 | ENHANCEMENT OF USER AFFINITY EXPERIENCE BASED ON MESSAGING RELATED TO A GEOGRAPHIC AREA - Systems, methods, and computer program products enhance the affinity experience for affinity account holders by providing topic notifications related to the user's geographic location. In the various systems, location data is received from a mobile device of the user that is in communication with the system, a geographic area of the mobile device is identified based on the location data, at least a portion of the geographic area associated with an affinity object associated with a financial vehicle of the user is determined, and one or more topics associated with the affinity object is identified based on the geographic area. | 2014-09-18 |
20140279004 | SEPARATING OFFERS ASSOCIATED WITH ONE ACCOUNT BASED ON GEOLOCATION OF ACCOUNT USERS - Embodiments of the invention are directed to systems, methods and computer program products for micro-targeting an offer based on geolocation information. An exemplary apparatus is configured to: determine a first user is accessing an account, wherein the account is associated with a first user and a second user, wherein the account is presented on a user interface; and in response to determining the first user is accessing the account, transmit a first offer to the first user based on geolocation information associated with the first user, wherein the first offer is presented on the user interface, and wherein the first offer enables the first user to receive a discount or a rebate on a transaction associated with the first offer. The apparatus may also be configured to transmit, in real-time, offers to the first user based on at least one of real-time or historical geolocation information associated with the first user. | 2014-09-18 |