Entries |
Document | Title | Date |
20090248528 | SYSTEM AND METHOD FOR ONLINE MARKETING, SALES AND ADVERTISING - A system for providing relevant information to a recipient of a facsimile contained in an e-mail in a FTM environment, which system includes receiving a facsimile from a sender, and digitizing said facsimile, processing the facsimile by optical character recognition (OCR) or similar software, analyzing the OCR'd facsimile content for keywords, submitting the keywords as obtained from the telefaxes to search engines and/or companies for identifying content relevant to the keywords, and thus the facsimile, and inclusion of some or all of the identified relevant content in the body of the email delivering the telefax to the recipient. | 10-01-2009 |
20090265242 | PRIVACY-CENTRIC AD MODELS THAT LEVERAGE SOCIAL GRAPHS - The claimed subject matter relates to an architecture that can mitigate privacy concerns in connection with ad targeting or data collection. In particular, architecture can be included in a personal mobile communication device such as a cell phone. During communication transactions between the host device and a peer device, shared information can be extracted either from content included in the communication or from metadata. Based upon the shared information, a social graph maintained on the host device can be updated. In addition, the host device can receive a large set of ads and select or tailor a custom ad from the set based upon the social graph. | 10-22-2009 |
20090271269 | METHOD FOR INTEGRATING INTERACTIVE ADVERTISING INTO VISUAL CONTENT - The present invention is a method and apparatus that relates to inserting contextual advertising into interactive visual content. The present invention provides a means to visually highlight elements within images, video, interactive applications and other visual content and then connect those elements to relevant content and messages from advertisers. | 10-29-2009 |
20090276311 | SYSTEM AND METHOD FOR OPTIMIZING CONTENT DISTRIBUTION - A system for distributing content includes a content distribution platform (CDP) analysis module configured to determine an optimal combination of one or more CDP components for distributing a specified content item based on at least one content item profile. A method of distributing content includes determining an optimal combination of one or more content distribution platform (CDP) components for distributing a specified content item based on at least one content profile. | 11-05-2009 |
20090276312 | Generation and Application of a Target Specific Addressable Spot Guide for Broadcast Transmission - A target specific addressable spot-guide (TASG) comprises meta-data generated from advertisement campaign criteria, the schema of available ad-spots, the characteristics of the ads to be inserted in the ad-spot, and the ad interaction pattern and preferences of the targeted end user. The TASG is transferred into a mobile handheld viewing platform by broadcasting, and is downloaded and stored on the target viewing platform to enable the recognition, filtering, download, and storage of focused ads for a target group. The ads are inserted into the content stream at the appropriate ad-spot, based on the insertion and priority instructions contained in the TASG to enable simultaneous display of different ads by individuals in different target groups during the viewing of the same transmitted content by these individuals on viewing platforms. | 11-05-2009 |
20090292611 | SYSTEM AND METHOD FOR TARGETING ADVERTISEMENTS TO TENANTS IN A BUILDING - A system and method for targeting advertisements to tenants in a building by providing a portal for a building accessible via the Internet with the portal based upon the specific needs of targeted advertising in the building. Advertisements are received from a user of the portal and the advertisements are distributed to a target audience in the building that is determined based upon historical transaction data for the building. A user is provided with the historical transaction data of previous transactions by tenants in the building. The portal is designed to suit the specific needs of a building. | 11-26-2009 |
20090319369 | WEB ADVERTISEMENT SYSTEM AND WEB ADVERTISEMENT PROGRAM - Disclosed is a web advertisement system to display a web page which gathers only categories to which a sponsor has interest and displays them. Server | 12-24-2009 |
20100017290 | APPARATUS, METHOD AND PROGRAM FOR ATTACHING ADVERTISEMENT - An image feature extractor of a server extracts a feature quantity of an input image from a client terminal. A keyword obtaining section obtains a keyword of the input image based on the feature quantity. A related image retriever retrieves a related image based on the keyword of the input image. The image feature extractor also extracts a feature quantity of the related image. The keyword obtaining section also obtains a keyword of the related image based on the feature quantity of the related image. An advertisement retriever retrieves an advertisement based on the keyword of the input image and the keyword of the related image. The input image, the keyword of the input image, the related image, the keyword of the related image and the advertisement are transmitted to the client terminal and displayed on its monitor. | 01-21-2010 |
20100042498 | Criteria-Based Audio Messaging in Vehicles - A method for delivering a criteria-based message to a vehicle occupant includes establishing a wireless communication session between a mobile device integral with a vehicle and a data center remote from the vehicle. Next, identifier of the vehicle and at least one criteria from the mobile device is communicated to the remote data center. The at least one criteria includes a statistic of the vehicle and/or a statistic of a user of the mobile device. Based on the at least one criteria, an advertisement message for communication to the mobile device is determined. Then, the determined advertisement message is communicated from the remote data center to the mobile device. In a further step, the advertisement message is output with a speaker fixed within the vehicle carrying the mobile device. | 02-18-2010 |
20100049605 | ADVERTISEMENT LINKAGE SYSTEM OF MOBILE COMMUNICATION TERMINAL, USING PROXY SERVER - An advertisement linkage system of a mobile communication terminal, using a proxy server, includes a mobile communication terminal configured to be inputted with a web address from a user on a web browser built therein, transmit the web address to a proxy server via a wireless network, and display web contents and an advertisement received from the proxy server on a display; the proxy server configured to receive the web address from the terminal, transmit a web page access command to a web server via a wide bandwidth wired network, extract keywords from web contents received from the web server, transmit extracted keywords to an advertisement server, and transmit the web contents and an advertisement received from the advertisement server to the terminal; and the advertisement server configured to search an advertisement most appropriate for the keywords received from the proxy server, and transmit the advertisement to the proxy server. | 02-25-2010 |
20100057562 | System and method for mobile match mapping - A system and method of mobile matchmaking is provided enabling real-time management, filtering, prioritization, mapping, and interaction of and between location-based resources, such as member resources (persons), and affiliate resources (e.g., third party businesses and advertisers). Resources in the vicinity of a user are displayed on at least one of a mobile application map and a website map, providing the user with a dynamically comprehensive and detailed “matchmaking map.” Various embodiments enable prioritization, contact/interaction with, and management, in real-time, of those resources, (member and/or affiliate resources). Various icons representative of the resources are displayed on the matchmaking map, where the icons can be selected and shortened and/or detailed profiles of the resources are presented. Furthermore, various embodiments provide the ability for a user to survey the activity/matchmaking “scene” of a future destination/location to be traveled to and/or create one or more activity itineraries for future travel in advance. | 03-04-2010 |
20100076844 | Advertising System and Method - An advertising system including at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data, at least one brand database containing details of brand clients, each having one or more branding parameters, at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers, and a content matching engine which matches the branding parameters of the brand clients with one or more of pieces of content and provides these pieces of content to one or more consumers upon the consumer request, based on the matching of the branding parameters and the consumer preference identifying data at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider. | 03-25-2010 |
20100076845 | Contextual Mobile Content Placement on a Mobile Communication Facility - In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility. | 03-25-2010 |
20100082431 | Contextual Mobile Content Placement on a Mobile Communication Facility - In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility. | 04-01-2010 |
20100100437 | Suggesting and/or providing ad serving constraint information - Targeting information (also referred to as ad “serving constraints”) or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc. | 04-22-2010 |
20100100438 | SYSTEMS AND METHODS FOR MEDIA-INDEPENDENT PROCESSING OF ADVERTISEMENT PUBLICATION INFORMATION - The present disclosure describes systems and methods for media-independent processing of advertisement publication information. Some illustrative embodiments include a data processing system including a server computer that includes a data storage device, the data storage device including an advertiser database that includes a source advertisement, and a media outlet database that includes a media outlet record. The server computer is capable of providing the media outlet record for selection by a user. The server computer is further capable of reformatting the source advertisement according to one or more constraints associated with the media outlet record selected by the user. | 04-22-2010 |
20100100439 | Multi-platform system apparatus for interoperable, multimedia-accessible and convertible structured and unstructured wikis, wiki user networks, and other user-generated content repositories - The present invention involves allowing users (e.g. an employee, student, professional, expert) to interoperably use multimedia (e.g. text, voice and image gestures) for input and output, including to interface, search, index, edit, add, delete, organize, share, transfer, create, and manage organization(s)' knowledge and information resources within structured wikis, unstructured wikis, and wiki user networks, with extension to other types of user-generated content repositories. The invention makes organizational knowledge and information resources fully accessible by users with different types of interface abilities. The invention proposes a multimedia accessible wild platform-system connecting information and knowledge consumers and producers. | 04-22-2010 |
20100100440 | SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR COMPENSATING WEB USERS FOR VIEWING TARGETED ADS - Embodiments disclosed herein can directly compensate Web users for viewing ads. In some embodiments, this is achieved by Ad player software. In some embodiments, the Ad player may be hosted on a server machine, implemented as a client-side application, or integrated into a Web site. In some embodiments, the Ad player may be operable to allow a user to login to the player, track the ads shown to the user, and directly compensate the user. The ads are selectively presented to the users based on information about the users. In some embodiments, at least a portion of the information about a user is provided by the user and stored in a designated MeFile. In some embodiments, advertisers may define ad campaigns based on information derived from the MeFiles. In some embodiments, advertisers may bid for the attention of Web users and the Ad player may list ads per bid price. | 04-22-2010 |
20100100441 | METHOD AND SYSTEM OF MONITORING AND RETRIEVING DEVICE USAGE - A method and system for monitoring and retrieving device usage for a device at a vehicle including storing a vehicle data record in the telematics unit, monitoring the device usage for device data, storing the device data at the vehicle, requesting the telematics unit to upload the device data, and transmitting the device data from the telematics unit to a remote location. At least one of the monitoring and the requesting is performed in accordance with the vehicle data record. | 04-22-2010 |
20100114700 | System and method for synchronizing delivery of messages in multiple communications channels - A system and method synchronize delivery of messages in multiple communications channels by generating mailing information regarding a first message to be delivered through a first communications channel to a customer. The mailing information includes an identifier of the first message and is embedded into an intelligent mail barcode. The first message is then tracked using the mailing information by scanning the intelligent mail barcode to obtain tracking information. Based on the tracking information, the system and method coordinate delivery of a second message the content of which is related to the first message through a second communications channel to a group of people including the customer. Delivery of the first message through the first communications channel and delivery of the second message through the second communications channel is synchronized. | 05-06-2010 |
20100121711 | SYSTEM FOR ADVERTISING USING META-BLOG WEB PAGE AND PROFIT CREATING METHOD WITH IT - The present invention relates to an advertising system and profit creation method using a metablog web page, in which the personal website and the display target entity of a member are posted on a personal metablog web page, managed by a metablog server | 05-13-2010 |
20100125501 | APPARATUS AND METHOD FOR PROVIDING AND RECEIVING MOBILE ADVERTISING SERVICE IN A MOBILE ADVERTISING SYSTEM - A method and apparatus is provided for providing a mobile advertising service in an advertising server of a mobile advertising system. An advertisement request message and contextualization and personalization information is received from an advertising engine. An advertisement corresponding to the contextualization and personalization information is selected. The selected advertisement and the contextualization and personalization information used to select the advertisement is delivered to the advertising engine. | 05-20-2010 |
20100125502 | METHOD AND SYSTEM FOR IDENTIFYING WEB DOCUMENTS FOR ADVERTISEMENTS - A method for identifying web documents for presenting an advertisement. The method comprises receiving an advertisement for members of one or more demographic segment, identifying at least one web document with an editing style of an author from the demographic segment and allowing a presentation of the advertisement to at least one visitor of the at least one identified web document. | 05-20-2010 |
20100131363 | SYSTEMS AND METHODS FOR TARGETED ADVERTISING - An embodiment of the invention utilizes a media management system that captures information regarding a user's media consumption habits and provides unique opportunities for targeted advertising. An embodiment of the invention tracks a user's media consumption over time. An embodiment of the invention identifies a user's current media consumption and provides targeted advertising in real time, based upon the user's current behavior and/or the user's media consumption history. | 05-27-2010 |
20100138296 | MANAGING SPONSORED CONTENT BASED ON USAGE HISTORY - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-03-2010 |
20100145803 | METHOD FOR CONTEXTUAL BASED CLASSIFIED ADVERTISING - The present invention is designed to supply an automated solution for the publishing of one or more ads in multiple pages of websites. Embodiments of the present invention enable website owners to automatically present commercial advertisements on their websites while ensuring that the content of the automatically selected ads does not conflict with the content of the website. According to embodiments of the present invention the proposed system and method enables the classifying of one or more ads and website pages, according to predefined categories and key words. Thus, website owners and advertisers can optionally define their own categories as well as the categories to which they wish to be associated with. | 06-10-2010 |
20100145804 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-10-2010 |
20100153210 | APPARATUS AND METHOD FOR SELECTING ONLINE ADVERTISEMENT BASED ON CONTENTS SENTIMENT AND INTENTION ANALYSIS - The invention provides an apparatus and method for selecting an online advertisement. An apparatus for selecting an online advertisement based on contents sentiment and intention analysis includes a context analysis unit for analyzing a context of contents, a context matching advertisement recommendation unit for selecting an advertisement matching with the context of the contents from an advertisement database (DB) based on the result of the analyzed context, an sentiment information analysis unit for analyzing an sentiment object and sentiment information variously described in the contents based on the result of the analyzed context, an intention recognition unit for recognizing a writing intention of the contents, and an advertisement selection unit for excluding the selected advertisement for the contents or selecting an alternative advertisement depending on the result of the analyzed context, the result of the analyzed sentiment object and sentiment information and the recognized writing intention. | 06-17-2010 |
20100153211 | Managing Sponsored Content Based on Transaction History - A method for targeted distribution of sponsored content to a plurality of mobile communication facilities includes establishing a competitive bid auction process relating to transaction history characteristics of users of the plurality of mobile communication facilities. | 06-17-2010 |
20100153212 | TRAVEL INDUSTRY MARKETING PLATFORM - Embodiments of the present invention provide travelers with the ability to get travel advice and travel related information from other users by using the collective intelligence of a web-based social network as well as using the social network for creating marketing and advertising opportunities for travel suppliers. | 06-17-2010 |
20100169176 | METHOD FOR TRACKING USER BEHAVIOR AND TO DISPLAY ADVERTISEMENTS - The present invention relates generally to a method and system for displaying advertisements on a client computing device and specifically to a method and system for analyzing user behavior and targeting advertisements based on the user behavior. | 07-01-2010 |
20100174606 | TARGETED ADVERTISING SERVICES METHOD AND APPARATUS - A method and apparatus for providing an automatically upgradeable software application includes targeted advertising based upon demographics and user interaction with the computer. The software application includes a display region used for banner advertising that is downloaded over a network such as the Internet. The software application is accessible from a server via the network and demographic information on the user is acquired by the server and used for determining what advertising will be sent to the user. The software application further targets the advertisements in response to normal user interaction with the computer. Data associated with each advertisement is used by the software application in determining when a particular advertisement is to be displayed. This includes the specification of certain programs that the user may have so that, when the user runs the program (e.g., a spreadsheet program), a relevant advertisement will be displayed (e.g., an advertisement for a stock brokerage). This provides two-tiered, real-time targeting of advertising—both demographically and reactively. The software application includes programming that accesses the server to determine if one or more components of the application need upgrading. If so, the components can be downloaded and installed without further action by the user. A distribution tool is provided for software distribution and upgrading over the network. Also provided is a user profile that is accessible to any computer on the network. Furthermore, multiple users of the same computer can possess Internet web resources and files that are personalized, maintained and organized. | 07-08-2010 |
20100198685 | PREDICTING WEB ADVERTISEMENT CLICK SUCCESS BY USING HEAD-TO-HEAD RATINGS - Described is a paid search advertising technology in which ratings values are computed for advertisements (or other web content items) based upon head-to-head evaluations as to which advertisement or advertisements were selected (clicked) from among a set of advertisements that were shown together. Records of a query log contain data of advertisements that were shown together, and each advertisement of those shown together that was clicked. Pairs of advertisements are selected, with the rating value of an advertisement that was clicked increased, and the rating value of the non-clicked advertisement decreased. Only those pairs in which one advertisement was selected and another was not selected may be used as a pair. Elo ratings formulas may be employed for the increasing and decreasing computations. The rating values may be combined with other prediction results into a combined result used to select and/or rank advertisements for returning with a query response. | 08-05-2010 |
20100205057 | PRIVACY-SENSITIVE METHODS, SYSTEMS, AND MEDIA FOR TARGETING ONLINE ADVERTISEMENTS USING BRAND AFFINITY MODELING - Privacy-sensitive methods, systems, and media for targeting online advertisements using brand affinity modeling are provided. In accordance with some embodiments, a method for constructing brand audiences for targeting advertisements is provided, the method comprising: collecting visitation data relating to user-generated micro-content from a plurality of browsers; extracting a quasi-social network from the collected visitation data, wherein the quasi-social network comprises a plurality of links that are induced between the plurality of browsers visiting the user-generated micro-content; selecting seed nodes from the plurality of browsers, wherein the selected seed nodes have performed a brand action relating to the user-generated micro-content that is indicative of brand affinity; determining candidate nodes from the plurality of browsers based at least in part on a distance from the seed nodes in the quasi-social network; calculating a brand proximity score for each of the candidate nodes, wherein the brand proximity score includes one or more brand proximity measures and wherein the brand proximity score is an aggregated distance measurement between the candidate nodes and the seed nodes; generating a ranking of the candidate nodes based on the brand proximity score; and selecting a brand audience for serving an advertisement based on the generated ranking. | 08-12-2010 |
20100211461 | System for Displaying and Managing Information on Webpage Using Indicator - Disclosed is a system for displaying and managing information on a webpage using an indicator in which, a memo and so forth can be recorded in the desired contents of the webpage through the indicator and the URL of the webpage can be stored with the indicator to call out them at anytime, whereby providing a convenience in terms of search and manage of information. The system having a client server and a system server comprises an indicator displayed on a surface of specific contents of each webpage with reference to coordinate values corresponding to the specific contents of each webpage and for classifying and elaborating on the specific contents; an indicator generation module for generating the indicator comprising a block setting portion for predicting a width of the specific contents of the pertinent webpage, a coordinate setting portion for grasping the coordinate value of a webpage area corresponding to the specific contents predicted by the block setting portion, an input portion for inputting information to be recorded in the indicator, a storage portion for storing the coordinate value of the coordinate setting portion, an URL (uniform resource locator) of the pertinent webpage, and the input information of the input portion, and an output portion for outputting the indicator to the specific contents of the pertinent webpage based on the information stored in the storage portion; and an indicator database stored in the system server through the storage portion and collected according to a specific classification. | 08-19-2010 |
20100211462 | Targeted Content on a Product Distribution Network - A method and system for providing targeted content over a product distribution network (PDN) is disclosed. A PDN is capable of receiving product request messages (PRMs), such as messages sent by short messaging service (SMS). A user who sends a PRM receives a response message, including the requested data, an advertisement, and a virtual game piece, which potentially alters the user's status in the game. Under some conditions, the user wins a prize, which may be targeted to the user's demographic data. In some embodiments, to complete a game, or to redeem a prize, the user will need to visit a website. | 08-19-2010 |
20100217668 | Optimizing Delivery of Online Advertisements - Disclosed are methods and apparatus for delivering online advertisements. For one of a plurality of users, a probability is obtained for each of a plurality of ads that the one of the plurality of users will click on the one of the plurality of ads. In addition, a lower bound is obtained for each of the plurality of ads. For each of the plurality of ads, a delta between the probability that the one of the plurality of users will click on the one of the plurality of ads and the lower bound for the one of the plurality of ads is determined. One of the plurality of ads to provide to the one of the plurality of users is selected based at least in part on the delta for each of the plurality of ads. | 08-26-2010 |
20100217669 | ADAPTIVE INFORMATION PRESENTATION APPARATUS AND METHODS - An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to inputs provided via an input device such as a for example touch-screen display device. In one variant, the at least one program analyzes user input to determine a context of the input, and selects advertising related to the context for presentation to the user. | 08-26-2010 |
20100223129 | Method for matching the needs and interests of Internet users - Internet service is no longer distributed by large Internet Service Providers such as America Online. From hotel owners, coffee shops, airports, libraries, government offices, schools and community networks, the availability to “log-on” is becoming more accessible and from a variety of sources everyday. In one embodiment of the invention, before an Internet user can access the Internet, a default URL address and web page appears on the screen that has a “terms of use” agreement contained within a text box, and blank text box fields for inputting the address of where the Internet user is accessing the Internet. The action of clicking on an “I agree” or “Accept” button seizes the address, references a website database of addresses belonging to businesses and special interests that are germane to the Internet user. In another embodiment of the invention, a URL address displays a web page that has blank text box fields for inputting the address of where the Internet user is accessing the Internet and does not contain a “terms of use” agreement. The results of clicking on the “Accept” button remain the same, displaying businesses and special interests that are germane to the Internet user. | 09-02-2010 |
20100223130 | Method for Opting into Online Promotions - In a system and method for flexibly offering on-line promotions to visitors of a website hosted by a server, when a user signs up with the website, the server collects a plurality of user data from the visitor. If a user's data matches predetermined criteria from an advertiser, then on-line promotions from this advertiser are included in an opt-in window displayed to the user. The server dynamically generates pricing information for each advertiser according to a flexible algorithm. The flexible algorithm depends on the type and quality of user requested by the advertiser. | 09-02-2010 |
20100241513 | SYSTEM AND METHOD FOR FRANCHISE PROMOTION - A method and system for franchisees to author, produce, and/or distribute preapproved marketing materials are disclosed. In some aspects, a franchisor can install various data relating to a franchise into a system. The data can comprise content and rules for preapproved promotion. The data can also include information relating to franchisees such franchisee locations, marketing and/or demographic information relating to customers, and/or other characteristic information. With the system, a franchisee can select a form and/or media for a preapproved promotion that can be limited using predetermined rules. In various embodiments, a franchisor can input specifications for preapproved promotion products and can authorize preselected franchisees to author a preapproved promotion and/or distribute media in the promotion to preapproved market recipients. The scope of content and/or distribution can depend on the franchisee, on a geographic and/or demographic limitation, and/or on various other parameters. Various embodiments offer a preapproved cooperative promotion to franchisees. | 09-23-2010 |
20100268599 | METHOD AND SYSTEM FOR PROACTIVELY AND REMOTELY TRIGGERING APPLICATIONS FOR MARKETING CAMPAIGNS ON MOBILE DEVICES - A method and system are provided of using a server computer system for conducting a marketing campaign directed at users of mobile communications devices, the method includes: (a) identifying a targeted subset of the users of the mobile communications devices based on their user profiles to receive and execute a given one of a plurality of interactive marketing applications; and (b) for each of the targeted subset of users: (i) transmitting a signal with initial information relating to an application over a wireless communications network to a mobile communications device operated by the user to proactively launch the given one of the interactive marketing applications on the mobile communications device; and (ii) establishing bidirectional communications between the user and an entity conducting the marketing campaign responsive to user interaction with the interactive marketing application. | 10-21-2010 |
20100268600 | ENHANCED ADVERTISEMENT TARGETING - Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system (“EATS”), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query. | 10-21-2010 |
20100268601 | METHOD OF ENHANCING EMAIL TEXT WITH HYPERLINKED WORD POINTING TO TARGETED AD - A computer method and device for intercepting contracting client's sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image/banner/words/HTML/Flash, etc. to the electronic message, and transmitting the enhanced message to a receiver. | 10-21-2010 |
20110004518 | METHOD AND USER DEVICE FOR HANDLING MOBILE ADVERTISING - Personalized advertisements may be provided from a service node to a user, parallel to executing a request from the user device. At the service node, advertisement information may be selected, according to predefined advertisement rules and the applications which are available at the user device, and attached to a response message, sent to the user device in response to the received request. At the user device, the advertisement information is retrieved, structured and stored. A change of state of an application of the user device will initiate an interrogation of the advertisement information, which will result in performing a presentation of an advertisement on the user information, in case such instructions exists. An advertising method, a user device and a service node adapted to execute the suggested method are described. | 01-06-2011 |
20110015999 | SYSTEM AND METHOD FOR UTILIZING A LATTICE STORAGE STRUCTURE IN AN ADVERTISEMENT SERVING SYSTEM - Embodiments of the present invention provide for methods, systems and computer program products for utilizing a lattice structure in an advertisement serving system. The method according to one embodiment of the present invention comprises storing one or more advertisement contracts in a lattice structure. A request for one or more advertisements that satisfy one or more constraints is then received and within the lattice structure, a lowest level of one or more pools of advertisement contracts satisfying the one ore more constraints is located. A set of advertisement contracts is generated, wherein the set of advertisement contracts comprise one or more advertisement contracts from lowest level of the lattice structure. The method further comprises adding to the set of advertisement contracts advertisement contracts from the pools of advertisement contracts that are parent to the pools of contracts in the lowest level of the lattice structure. | 01-20-2011 |
20110022464 | OPTIMIZING ADS BY CUSTOMIZATION FOR A TARGET DEVICE - Computer systems, methods and media for optimizing an advertisement are provided. Creative elements for an ad campaign are received from an advertiser. In response to an ad call from a target device, device information, application information, and user information are accessed. Based on the accessed information and the creative elements of the dynamic creative, a customized ad is created that includes an optimized set of creative elements for the target device and the application such that the user gets an optimized user experience regardless of the target device presenting the ad. | 01-27-2011 |
20110029382 | Automated Targeting of Information to a Website Visitor - Embodiments for targeting information to a website visitor are disclosed. One method includes collecting behavioral data of a plurality of users from a plurality of websites. The collected behavioral data is analyzed. For this embodiment, analyzing the collected behavior data includes clustering the collected behavioral data according to behavioral factors wherein collected behavioral data within each cluster include at least one common statistic, and collected behavioral data of different clusters have at least one differentiating statistic. Further, a server collects present user data while a present user is visiting a target website. The present user data is matched with at least one of the clusters of behavior factors based on a comparative analysis of the present user data with the clustered behavior factors. While the present user is still visiting the present website, targeted information is generated and displayed to the present user based on the at least one clustered behavior factor matched to the present user data. | 02-03-2011 |
20110035279 | Method and Apparatus for Collaborative Filtering of Card Member Transactions - The disclosed system allows a credit or charge card issuer to provide its card members with a list of merchants, products, services, vacation destinations or other offerings that might be of interest based on the purchases of similar card members. In one instance, this process looks at all card members that made purchases at a merchant and then it identifies all other merchants in the same category where those card members also made purchases. The associated merchants are ranked based on largest number of shared card members and the top results may be shared with card members or merchants in order to enhance promotions, card use and marketing. | 02-10-2011 |
20110047027 | SYSTEM AND METHOD FOR DETERMINING WHETHER AN AD IS UBIQUITOUS - A method of determining whether an advertisement will be served against a search query calculates the ubiquitous index of the advertisement and if at least the ubiquitous index is below a predefined threshold, the advertisement is served. The ubiquitous index may be based, at least in part, on either the relatedness of a set of search queries against which the advertisement was served over a predetermined period, or a comparison between a click-through rate associated with the advertisement over the predetermined period and an aggregated click-through rate calculated over a set of advertisements available to be served over the predetermined period, or some combination thereof. | 02-24-2011 |
20110047028 | TARGET ADVERTISEMENT SYSTEM AND METHOD IN MOBILE COMMUNICATION TERMINAL - A target advertisement method in a mobile communication terminal includes a first step of, in a web browser, transmitting keywords having high probability indexes among previously stored keywords, to an advertisement server via the Internet in an initially driven state; a second step of, in the advertisement server, selecting advertisements appropriate for the keywords transmitted from the web browser and transmitting the selected advertisements to the web browser via the Internet; a third step of, in the web browser, displaying the advertisements transmitted from the advertisement server on a first screen of the web browser; and a fourth step of implementing an information searching function or a web surfing function in conformity with a user's desire. | 02-24-2011 |
20110047029 | Methods for managing co-located macro and femto base station deployments and methods for initiating mobile station handoff - In a method for managing a plurality of neighboring base stations and handoff of a mobile station, a radio frequency equipment organizes the plurality of neighboring base stations into groups according to base station grouping characteristics associated with the plurality of neighboring base stations. The radio frequency equipment then manages the organized plurality of neighboring base stations for handoff of the mobile station. | 02-24-2011 |
20110055009 | AUDIENCE SEGMENT ESTIMATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating segments from key values for advertising impressions. | 03-03-2011 |
20110055010 | Enabling High Performance Ad Selection - A method and a system are provided for enabling high performance ad selection. In one example, the system receives an ad. A relevance of the ad needs to be determined. The relevance is a function of one or more computational intensive functions. A computational intensive function is a function that requires more than trivial processing. The system identifies one or more arguments of the computational intensive functions that are within a fixed range. The system generates a tableau based on the one or more arguments that are within a fixed range. The tableau is configured to benefit run-time performance of an ad selection process whenever the computer uses the pre-generated tableau during run-time instead of calculating one or more computational intensive functions. | 03-03-2011 |
20110055011 | System and method for supporting a consumer aggregation procedure in an electronic network - A system and method for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. Transport structures are implemented to collect appropriate metadata from various entities in the information distribution network. A group aggregator analyzes grouping factors from the collected metadata to define at least one consumer group from among the devices users. Various advertisers then communicate with a bid manager to participate in a bidding procedure for obtaining advertising rights to provide selected information to the consumer group. | 03-03-2011 |
20110099065 | System and method for broadcasting advertisements to client devices in an electronic network - A system and method for supporting advertisement distribution in an electronic network includes an ad server that collects statistics for specifically targeting advertisements to device users in the electronic network. A recommendation engine then analyzes the collected statistics to create recommendation lists of ranked advertisement candidates for transmitting to client devices of the device users. A high-power wireless transmitter broadcasts the targeted advertisements to the client devices in a multicast procedure. | 04-28-2011 |
20110099066 | UTILIZING USER PROFILE DATA FOR ADVERTISEMENT SELECTION - Systems, methods, and computer storage media having computer-executable instructions embodied thereon that utilize relevant user profile data for advertisement selection. An advertisement context string is referenced. One or more related context strings that are related to the advertisement context string are identified. The advertisement context string and the one or more related context strings are compared to user profile strings associated with a user. It is determined that at least one of the advertisement context string or the one or more related context keywords is similar to at least one of the user profile strings. Any of the similar strings can be utilized to select an advertisement to be presented to the user. | 04-28-2011 |
20110106621 | INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA - A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management. | 05-05-2011 |
20110131093 | SYSTEM AND METHOD FOR OPTIMIZING SELECTION OF ONLINE ADVERTISEMENTS - An advanced system and method for optimizing selection of online advertisements is provided. Decision trees with expressions to evaluate feature values for advertisements may be received, and a decision tree similarity matrix of decision tree similarity values between pairs of decision trees may be generated that represent the number of common features between two decision trees. The edges of the decision tree similarity matrix may be sorted in non-increasing order by edge value, and the decision trees of each edge retrieved from the sorted order may be placed in an optimized sequence order for evaluation. In response to a request to serve advertisements, advertisements may be scored by evaluating the decision trees of advertisements in the optimized sequence order. The advertisements may then be ranked in descending order by score, and advertisement with the highest scores may be sent for display. | 06-02-2011 |
20110137726 | RECOMMENDER SYSTEM BASED ON EXPERT OPINIONS - The invention refers to a method and system for recommending items of interest to a target and more particularly to a recommender system predicting user interest based on expert opinions. | 06-09-2011 |
20110145063 | TARGETING APPLICATIONS WITH ADVERTISEMENTS - Collecting application execution data by a push service and targeting application programs with advertisements based on the collected data. Statistics such as activity, popularity, and frequency of execution for each of the application programs are generated based on the collected data. The statistics are matched to advertising campaigns to select application programs relevant to the advertising campaigns. Advertisers are charged for delivering the advertisements based on the selected application programs. For example, advertisements delivered to frequently executed application programs are more expensive than advertisements delivered to application programs that are rarely executed. | 06-16-2011 |
20110153418 | BROADCAST DATA MINING FOR TARGETED MAIL STREAM SOLICITATIONS - A computer receives information that indicates viewing and/or skipping of television commercials by a number of viewers. The computer uses the information to compile statistics that summarize viewing and/or skipping of the television commercials within a geographical area. Based on the statistics, an advertising solicitation is selected by the geographic area and is dispatched on paper to recipients in the geographical area. | 06-23-2011 |
20110153419 | SYSTEM AND METHOD FOR INTELLIGENT MODELING FOR INSURANCE MARKETING - A computer system selects prospects for insurance policy marketing activities. The computer system stores at least one equation that defines a predictive model responsive to a plurality of independent variables and a plurality of parameters and having an associated error component. The error component includes a spatio-temporal error component. The computer system also evaluates the parameters in order to parameterize the predictive model in such a way as to reduce the error component. Further, the computer system applies the parameterized predictive model to a data set that represents a universe of potential prospects for insurance marketing activities. Still further, the computer system generates a list of selected prospects, based on results of applying the parameterized predictive model to the data set. The list of selected prospects represents a subset of the universe of potential prospects. The computer system also outputs the list of prospective prospects. | 06-23-2011 |
20110153420 | Methods, Systems, and Products for Targeting Content - Methods, systems, and products deliver target content to a pool of candidates. A target specification is received. A database of subscribers is queried for the target specification, and a pool of communications addresses is retrieved having demographic information matching the target specification. An auction is conducted for the pool of communications addresses, and a winning bidder's content is sent to the pool of communications addresses. | 06-23-2011 |
20110153421 | Context-Based Selection and Presentation of Social Networking System Content and Advertisements - A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display. | 06-23-2011 |
20110166930 | Computer System, Methods, Computer Models, and Computer Software for Enhancing a Customer List for a Targeted Marketing Campaign - Various computer systems, methods, computer models, and computer software are provided for enhancing a customer list for a targeted marketing campaign. One embodiment is a computer system comprising: a data storage device comprising: a customer list comprising customer information for a plurality of customers; and a survey results database for storing the results of a survey of each of the plurality of customers; a predictive computer model which models a relationship between the customer information and the results of the survey; and a scoring algorithm configured to generate a score for each of the plurality of customers based on the predictive computer model. | 07-07-2011 |
20110173068 | UNIFIED DATA BURST INTERNET ADVERTISING AND EM ALERT METHODS - There is a need for an internet advertisement “Emergency Management, Terrorist, Amber, and Imminent Weather Danger Alert System”. An internet alert system that bypasses business advertisements and uses data burst impressions immediately in the place of at least one advertisement per page and automatic email to every authority network member, having efficient and successful configurations resourceful to Local, State, and Federal Government authorities through at least one computer system internet advertising database configuration and user profile interface configuration and incorporated useful at least one method herein on authority computers, mobile phones, mobile workstations, including work stations that include at least one server and personal digital assistants through touch-screens, voice commands, or keyboards, each having hard, high-density, optical or laser drives with at least on computer processing unit(CPU) and sufficient random access memory(RAM) including a binary operating system, at least one high speed satellite, cellular, Internet Protocol telephony, or land-line, such as cable, at least one modem or transmitter/receiver internet capability, and at least one said unit demand, including high-speed local company networks, upon at least one internet advertising company controls. | 07-14-2011 |
20110184806 | PROBABILISTIC RECOMMENDATION OF AN ITEM - A clustering and recommendation machine determines that an item is included in a cluster of items. The machine accesses item data descriptive of the item. The machine accesses a vector that represents the cluster and calculates the likelihood that the item is included in the cluster, based on the item variable and the probability parameter. The machine determines that the item is included in the cluster, based on the likelihood. The machine also recommends an item to a potential buyer. The machine accesses behavior data that represents a first event type pertinent to a first cluster of items. The machine calculates a probability that a second event type pertaining to a second cluster of items will co-occur with the first event type. The machine identifies an item from the second cluster to be recommended and presents a recommendation of the item to the potential buyer. | 07-28-2011 |
20110196739 | SYSTEMS AND METHODS FOR EFFICIENTLY RANKING ADVERTISEMENTS BASED ON RELEVANCY AND CLICK FEEDBACK - The present invention provides a method and system for ranking and selecting advertisements based on relevancy, click feedback and click over expected click (COEC) data. Advertisements may be described as contextual, page-embedded advertisements appearing on publisher websites. The method and system includes storing page-advertisement relevancy features in a vector space model and historical impression and click features in a click feedback model and analyzing data in the vector space model and click feedback model. The method and system further includes storing empirical click-through data in a serving log and analyzing data therein. The method and system then generates a regression model based on the analyzed data, which is stored in a regression storage module. The method and system receives requests for advertisement content from client devices, selects a plurality of candidate advertisements based on the generated regression model and provides a plurality of advertisements to a client device. | 08-11-2011 |
20110202406 | METHOD AND APPARATUS FOR DISTRIBUTING ITEMS USING A SOCIAL GRAPH - An approach is provided for distributing items via a store. A social graph associated with a user account at a store is retrieved. The social graph depicts relationships between the user account and other user accounts. One or more of the other user accounts are selected. A user account history is retrieved for each of the selected other user accounts. Presentation of one or more items from the retrieved user account histories is caused, at least in part. | 08-18-2011 |
20110213658 | BANKING CENTER COMMUNITY DISPLAY - Embodiments of the present invention provide a system, method and computer program product for providing a new bank-based communication system. For example, embodiments of the invention provide a method for: (1) identifying a user interface, where the user interface is associated with a banking center accessible to a user; (2) identifying a banking center community associated with the banking center; (3) determining content to present on the user interface based at least partially on the banking center community; and (4) presenting the content to the user using the user interface. | 09-01-2011 |
20110213659 | System and Method for Automatic Matching of Contracts in an Inverted Index to Impression Opportunities Using Complex Predicates and Confidence Threshold Values - A method for automatic matching of contracts to inventory using a fixed-length complex predicate representation. An item of inventory is described as a Boolean expression, which is converted into a multi-level, alternating AND/OR impression tree representation with leaf nodes representing conjuncts. Processing the conjuncts of the tree through a contract index results in retrieving a set of candidate contracts that match the at least some but not necessarily all impression tree leaf node predicates. Next, an AND/OR contract tree representation is constructed with each contract tree leaf node having a label representing a projection onto a discrete set of ordered symbols. Contracts with projections that cover the entire range of discrete set of ordered symbols are deemed to satisfy the item of inventory. Implementation of the contract index includes retrieval techniques to support multi-valued predicates as well as confidence threshold functions using a multi-level tree representation of multi-valued predicates. | 09-01-2011 |
20110213660 | System and Method for Automatic Matching of Contracts in an Inverted Index to Impression Opportunities Using Complex Predicates with Multi-Valued Attributes - A method for automatic matching of contracts to inventory using a fixed-length complex predicate representation. An item of inventory is described as a Boolean expression, which is converted into a multi-level, alternating AND/OR impression tree representation with leaf nodes representing conjuncts. Processing the conjuncts of the tree through a contract index results in retrieving a set of candidate contracts that match the at least some but not necessarily all impression tree leaf node predicates. Next, an AND/OR contract tree representation is constructed with each contract tree leaf node having a label representing a projection onto a discrete set of ordered symbols. Contracts with projections that cover the entire range of discrete set of ordered symbols are deemed to satisfy the item of inventory. Implementation of the contract index includes retrieval techniques to support multi-valued predicates as well as confidence threshold functions using a multi-level tree representation of multi-valued predicates. | 09-01-2011 |
20110213661 | Computer-Implemented Method For Enhancing Product Sales - A computer-implemented method for providing product recommendations to customers is disclosed. For each customer for whom a product recommendation is desired, hereinafter “the target customer”, a group of other customers, hereinafter “a group of nearest neighbors” is identified using an algorithm that examines each customer's previous spending across a plurality of different product categories and optionally, one or more demographic attributes, and then selects those customers whose attributes most nearly matches that of the target customer. The products purchased by these nearest neighbors that have not been purchased by the target customer are then ranked using a ranking algorithm that weights such purchased products based on the frequency of their purchase and the number of nearest neighbors purchasing such products. A product recommendation for the target customer is formed by selecting a predetermined number of the highest ranked products purchased by the nearest neighbors. | 09-01-2011 |
20110225042 | MAXIMUM LIKELIHOOD ESTIMATION UNDER A COVARIANCE CONSTRAINT FOR PREDICTIVE MODELING - Embodiments employ a maximum likelihood estimation (MLE) under a covariance matrix floor constraint to predict missing data from observed data. An MLE solution is obtained for approximately Gaussian distributions under the constraint that the covariance matrix is greater than or equal to a positive-definite matrix. In one embodiment, an offline model estimation is performed using an expectation-maximization (EM) approach to estimate various statistical parameters based on observed data. Then, in an online approach, parameters for various missing CTR data may be predicted based on the offline estimated statistical parameters. A non-limiting, non-exhaustive example using the constrained MLE approach is described for predicting missing click-through rate data useable in selecting an advertisement to display with a search query result. | 09-15-2011 |
20110246294 | SYSTEM AND METHOD FOR CONTENT MANAGEMENT AND DISTRIBUTION - A system for management of multimedia content having a processor and memory configured to execute software instructions for implementing a content management component operative to upload the multimedia content and to create at least one compilation from the multimedia content, a market management component operative to assign market-specific data to the compilation, and a store builder resource component operative to generate one or more online stores for promotion of the compilation having the assigned market-specific data. | 10-06-2011 |
20110246295 | FAST NETWORKED BASED ADVERTISEMENT SELECTION - A system for serving advertisements determines the frequency of occurrence for each parameter of a plurality of parameters associated with a plurality of search queries. The plurality of parameters are associated with one or more advertisements. The system stores at least some parameters to a first storage based on the frequency of occurrence of the parameters. The system stores the other parameters to a second storage that has a higher latency than the first storage. When serving advertisements, the system ranks advertisements for delivery based on the parameters stored in the first storage device and the second storage. | 10-06-2011 |
20110264522 | DIRECT TARGETING OF ADVERTISEMENTS TO SOCIAL CONNECTIONS IN A SOCIAL NETWORK ENVIRONMENT - Processes and systems for targeting advertisements to users within a social network are provided. In one example, a process includes receiving an advertisement request from a first user of a social networking system, the advertisement request including an advertisement and at least one social targeting criterion associated with the advertisement. The social targeting criterion may include an indication to target second users of the social networking system having a direct or first degree of connection to the first user. The process may further determine one or more attributes of the first users; for example, identifying one or more second users having a first degree of connection to the user. In other examples, the targeting criterion may include targeting second users having a second degree of connection relative to the first user, targeting second users of one or more social groups of the first user, or combinations thereof. | 10-27-2011 |
20110264523 | SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO COMMUNICATING ELECTRONIC DEVICES BASED ON PROFILE CHARACTERISTICS OF USERS OF THE DEVICES - The present disclosure related to a system, method and device for distributing messages to electronic devices is provided. The method comprises: identifying two devices that have been communicating with each other and that have at least one common attribute; identifying an advertisement campaign that matches the at least one common attribute; and transmitting a set of advertisements relating to the advertisement campaign to the two devices. | 10-27-2011 |
20110270678 | SYSTEM AND METHOD FOR USING REAL-TIME KEYWORDS FOR TARGETING ADVERTISING IN WEB SEARCH AND SOCIAL MEDIA - As the result of a keyword search, real time and social news stream Web search results are retrieved and analyzed to build a topic model of n-grams. The n-grams of the topic model are treated as ad-based keywords to determine advertisements to be displayed in conjunction with the real time Web search results. The real time Web search results and the advertisements are then be presented or displayed for user consumption or review. | 11-03-2011 |
20110276397 | SOCIAL MEDIA ENABLED ADVERTISING - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for social media advertising. In one aspect, a method includes associating keywords with a social media network property of an advertiser, periodically obtaining from the social media network property content on the social media network property of the advertiser, receiving a keyword for an advertisement request for a user device, determining that the received keyword is one of the keywords associated with the social media network property and in response to the determination generating an advertisement responsive to the request, the advertisement including at least some of the content obtained from the social media network property, providing the advertisement for display on a user device. | 11-10-2011 |
20120005018 | Large-Scale User Modeling Experiments Using Real-Time Traffic - A computer-implemented method for matching a display advertisement to a user within a large-scale, non-destructive user modeling and experimentation environment using real-time traffic. The method commences by populating a user profile object (containing demographics, history, and behaviors of the user) for use during concurrent operation of a production platform and an experimentation platform. To implement non-destructive testing, the method continues by cloning a portion of the real-time traffic for use by the experimentation platform while concurrently delivering the real-time traffic to the production platform. The production platform and the experimentation platform operate concurrently, scoring matches between the user profile objects and a plurality of display advertisements for selecting among the best-scored advertisements. At the conclusion of the experiment, a new user profile object is constructed by selecting a first portion of the experimentation user profile object for use during continued operation of the production platform. Any undesired data is discarded. | 01-05-2012 |
20120030018 | Systems And Methods For Managing Electronic Content - Systems and methods are disclosed for managing electronic content, such as over the Internet. One computer-implemented method for managing electronic content includes: receiving, over an electronic network, log data of activities by Internet users; filtering the log data based on at least one aspect of the activities; aggregating the filtered log data by a predetermined period of time; calculating a trend in the aggregated log data based on a change of the activities; and presenting a request to a contributor over the electronic network, the request soliciting the submission of electronic content relating to the calculated trend. | 02-02-2012 |
20120047013 | Real Time Statistics Extraction From Arbitrary Advertising Audiences - A system, method, apparatus, and processor readable storage media are described for real-time computation of statistics between audiences including, but not limited to, correlations, comparative metrics, and/or other statistical analysis for the audiences. Embodiments enable a user to specify a query that defines a specific audience for analysis in real-time. A past time period may be determined that indicates the amount of historical data that is to be analyzed to generate the statistical comparisons and/or correlations. Employing the user-specified query, statistical comparisons and/or correlation may be provided, based on an analysis of retrieved historical audience data for the time period. Embodiments may also enable a user to generate new statistics in real-time through modification of the audience in one or more iterations. Embodiments may also enable a user to filter, sort, and search through audiences by setting desired statistical boundaries for the resulting audience set. | 02-23-2012 |
20120059716 | Pricing Models for User-Related Data - The subject matter of this specification can be embodied in, among other things computer-implemented methods for pricing user-related data including receiving, from an advertiser, a subscription to a set of data related to multiple persons. The set of data includes data related to a person and is provided by a data provider. The method includes providing access to the set of data to the advertiser. The method includes receiving offers for an advertisement slot from the advertiser and other advertisers. The advertisement slot is associated with the data related to the person. The method includes selecting at least one of the offers for the advertisement slot. The method includes debiting the advertiser having the subscription for the set of data. The method includes debiting an advertiser having the selected offer for the advertisement slot. The method includes compensating the data provider for the set of data. | 03-08-2012 |
20120066063 | Assured comprehension advertising system - Methods and apparatus for providing messages ( | 03-15-2012 |
20120078713 | System and method for effectively providing targeted information to a user community - A system for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. A subset of the device users is defined to form a user community with corresponding ones of the user devices. The community members of the defined user community may generate feedback metadata regarding advertisements that are received from the information service. The information service may then effectively utilize the feedback metadata to accurately target future advertisements to community members of the user community. | 03-29-2012 |
20120078714 | Method for Implementing Online Advertising - A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or h reference to known indicia, | 03-29-2012 |
20120078715 | ADVERTISING SERVICE BASED ON CONTENT AND USER LOG MINING - A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided. | 03-29-2012 |
20120095831 | METHOD AND APPARATUS FOR CONTROLLING USER COMMUNICATIONS - An apparatus receives a communication from a user address to a sender address and checks from a database whether a pair of the user address from which the communication is received and the sender address to which the communication is received, match to any of a plurality of previously defined pairs of sender addresses and user addresses stored in the database. Each of the previously defined pairs of user and sender addresses is associated with a prompting message previously sent to the respective user address for prompting to the user to communicate back to the respective sender address. If a matching previously defined pair of addresses is found, an action defined for the matching pair of addresses is performed, and the received communication and the performed action is charged according to a charging rule defined for the matching pair of addresses in the database. | 04-19-2012 |
20120095832 | Advertising Medium Determination Device and Method Therefor - It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage part | 04-19-2012 |
20120101898 | PRESENTING PERSONALIZED SOCIAL CONTENT ON A WEB PAGE OF AN EXTERNAL SYSTEM - A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user. | 04-26-2012 |
20120109747 | METHODS OF MARKETING MEDICAL SERVICES USING SOFTWARE APPLICATIONS - The present application relates systems, and methods of using the systems disclosed herein for marketing services and business methods for marketing services. In several embodiments, the system and methods are used to market premium medical related services and provide at least medical service providers with a mechanism to invest in the system for potential future investment returns. | 05-03-2012 |
20120123863 | Keyword publication for use in online advertising - In a technique for publishing keywords for use in an online advertising system (OAS), keywords are extracted from product information that is received from entities that provide products. Based on calculated performance metrics associated with the extracted keywords, an estimated viability of the keywords (such as an estimated profitability) when used in the OAS is determined and a subset of the keywords is selected. Then, the selected subset of the keywords is published to the OAS. For example, the selected keywords may be bid on for use in search-engine-based online-advertising campaigns. Note that the performance metrics for a given keyword may include: a performance metric that is independent of the product information, a performance metric that is based on the product information, and/or an OAS performance metric. | 05-17-2012 |
20120130808 | SELECTION COMPRESSION - A method of generating a compressed video stream, comprising: providing a plurality of display commands which represents a display; generating a plurality of quantized transform coefficients from said display commands, wherein said quantization is different for different display commands; and creating a compressed video stream utilization said coefficients. | 05-24-2012 |
20120143685 | COMMISSION AND MARKETING SYSTEM AND METHOD - Embodiments of the invention relate generally to systems and methods for using historical purchase records to predict future purchases, and, more particularly, to systems, and methods for using such records to determine items that are likely to be purchased as replacements for items claimed as lost on an insurance claim. Purchase likelihood data based on insurance claims and purchases made by claimants is generated based on received loss claims and purchase records. The purchase likelihood data relates a type of loss to certain replacement items. | 06-07-2012 |
20120143686 | Media Development Network - Methods and systems for encouraging and identifying new talent, as well as an incentive structure for financing creative/media projects, are described. A social network web site allows users to post their own content, and filters users to the top who have achieved a given level of popularity. Popular users can then post media proposals to a private section of the web site, through which established stars and talent review the proposals. Users, in exchange for access to the private section, grant to a proprietor of the web site an option to make one or more future productions with that user at a reduced rate should that user reach stardom. Established stars and talent, in exchange for participating in a media proposal at a reduced rate, receive an interest in one or more productions by the user if/when the proprietor of the web site exercises an option to make a future production with the user. | 06-07-2012 |
20120158499 | Providing Advertisements on a Social Network - In one implementation, a computer-implemented method includes receiving, at a server system, a request for an advertisement to provide to a first user of a social network, and determining, for each of a plurality of advertisements, a probability that the first user will select the advertisement based, at least in part, on previous propagations of the advertisement by one or more second users of the social network. The method can further include scoring, by the server system, the plurality of advertisements based upon the determined probabilities of selection by the first user and bids associated with the plurality of advertisements, and providing one or more of the plurality of advertisements for presentation to the first user based upon the scoring of the plurality of advertisements. | 06-21-2012 |
20120191539 | CATEGORY SIMILARITIES - Methods, systems, and apparatus for determining similarity measures between vertical categories based on users' online activities. The similarity measures are symmetric similarity measures based on both a similarity measure of a first vertical category relative to a second vertical category and a similarity measure of the second vertical category relative to the first vertical category. | 07-26-2012 |
20120221411 | APPARATUS AND METHODS FOR DETERMINING USER INTENT AND PROVIDING TARGETED CONTENT ACCORDING TO INTENT - Various embodiments for providing content targeted from client activity are described. In one or more embodiments, a website may analyze client activity to determine user intent at the website. The website may assign page types to each page at the site, and may map each page type to a section of a sales funnel model. From the analyzed behavior, the website may estimate where the user may be in the sales funnel model and in what subject matter the user is interested. The website may further calculate a confidence in the estimate. The subject matter of interest, the estimated sales funnel section and the confidence measure may be included in an assertion. The content selection service may select content for display to the user based on the assertion. Other embodiments are described and claimed. | 08-30-2012 |
20120226550 | METHOD, SERVER, AND COMPUTER-READABLE RECORDING MEDIUM FOR PROVIDING ADVERTISEMENT USING COLLECTION INFORMATION - The present invention relates to a method for providing advertisement by using collection information. The method includes the steps of: allowing recognition reference information on an object from a vendor server to be received; allowing collection information to be acquired; allowing the object corresponding to the basic recognition information to be recognized by comparing between the basic recognition information included in the digital data in the collection information acquired from the user terminal and the recognition reference information received from the vendor server and allowing statistical collection information to be calculated by referring to the information on the recognized object and a user of the user terminal who remits the basic recognition information; and allowing advertising information on a peculiar object to be provided for a user terminal(s) included in a specific user group. | 09-06-2012 |
20120226551 | System and Method for Predicting Card Member Spending Using Collaborative Filtering - The disclosed method and system allows a credit or charge card issuer to provide its card members with a list of restaurants that might be of interest based on the financial transactions of similar card members. In one instance, this method filters financial transaction data from a plurality of card members that involves a plurality of restaurants to generate a set of candidate restaurant recommendations for a selected card member. This set of candidate restaurant recommendations is processed to yield a list of restaurant recommendations for the selected customer that is prioritized on the basis of the selected card member accepting the recommendation. The list of restaurant recommendations is then reported to the selected card member to enhance card use and marketing. | 09-06-2012 |
20120278164 | SYSTEMS AND METHODS FOR RECOMMENDING ADVERTISEMENT PLACEMENT BASED ON IN NETWORK AND CROSS NETWORK ONLINE ACTIVITY ANALYSIS - Systems and methods for recommending advertisement placement based on in network and cross network online activity analysis are disclosed. In one aspect, a method for recommending advertisement placement for an advertiser based on trends identified from activities occurring in or across networks, which can be implemented on a system includes, identifying, from the activities occurring in or across networks, commonly or frequently occurring topics and recommending placement of the advertisement at a timing when the trends or the emerging trends deem it suitable. The statistical attributes for the commonly or frequently occurring topics detected from the activities can be computed to identify trends and emerging trends. | 11-01-2012 |
20120284118 | USING COLLECTIVE DATA FOR TARGETING OF ADVERTISEMENTS - A method, system, and medium are provided for targeting advertisements to users of a search engine based on collective data and the geographic location of the user. Collective data comprising any non-user-specific data, such as public and/or private statistical data for a population of users and for a geographic area is employed to identify geographic areas to which to provide advertisements. Advertisers select target criteria that indicate characteristics of a population of users or of a geographic area that are desirable for provision of the advertisement. A geographic granularity or geographic subdivision is specified. Geographic areas of the specified granularity are identified that are associated with collective data that meets the target criteria. As such, the advertisement is provided for presentation to a user that executes a search query from an identified geographic area. | 11-08-2012 |
20120284119 | SYSTEM AND METHOD FOR SELECTING WEB PAGES ON WHICH TO PLACE DISPLAY ADVERTISEMENTS - A system and method is described herein that assists a user with selecting a Web page on which to place a display advertisement. The user, such as an advertiser, is provided with user interface elements that allow the user to selectively obtain statistical information on Web page categories as well as on Web pages in selected Web page categories. The user can also select perform key word searches to search for content of Web pages in the selected Web page categories. As a result, the user is provided with user interface elements that give him or her control over selection of Web pages where the display ads are placed. | 11-08-2012 |
20120296740 | SYSTEM AND METHODS FOR SELECTIVELY IMPLEMENTING ENDORSEMENTS AND VERIFYING ENDORSEMENT COMPLIANCE - A system and method of implementing endorsements on mobile objects such that brands can recruit advertisers to promote their products and services in exchange for a reward. The method also allows for verification of compliance with the endorsement requirements submitted by the brands. Furthermore, the methods of the present invention allow for advertisers to solicit or approach brands whose services they want to promote. | 11-22-2012 |
20130006764 | INVENTORY ESTIMATION FOR SEARCH RETARGETING - Techniques for estimating advertisement inventory for search retargeting segments are provided. A total inventory for each cluster of a plurality of clusters is estimated based on a history of previously viewed pages and previously used search keywords that were submitted by users is searches performed prior to accessing the previously viewed pages. A search retargeting (SRT) segment is received that includes a set of search keywords. The SRT segment is received in a request for deliverable advertisement inventory for advertisements associated with the SRT segment. A deliverable inventory for the received SRT segment is estimated based on the estimated total inventories for the clusters. | 01-03-2013 |
20130030913 | Deriving Ads Ranking of Local Advertisers based on Distance and Aggregate User Activities - A system and method are disclosed including determining structured information sources that a local business participates in based on a common set of features that identify the business, collecting user interaction information from the structured information sources, aggregating the collected user interaction information into a set of attributes that are common across the structured information sources, storing local business location and the aggregated user interaction information for the set of attributes into a local business database, receiving a request from a mobile device for an ad including a geographic location, determining a geographic region that contains the geographic location, retrieving a set of local businesses from the local business database having locations within the region, determining distance values between the geographic location and the business locations, retrieving a subset of attributes for the aggregate user interaction information from the database, constructing feature vectors including the distance values and values for the attributes, calculating scores corresponding to feature vectors, and providing an ad in response to the ad request. | 01-31-2013 |
20130041750 | METHOD OF ATTENTION-TARGETING FOR ONLINE ADVERTISEMENT - The various embodiments described in the present disclosure, in at least one aspect, relate to computer-implemented methods of online advertisement. In one embodiment, a method includes determining an attention score for each of a plurality of ad creatives corresponding to a common ad content based on at least a correlation between each ad creative and a user's subconscious interest. The method further includes selecting an ad creative among the plurality of ad creatives based at least in part on the attention scores, and presenting the ad content with the selected ad creative as an ad impression to the user. | 02-14-2013 |
20130117105 | ANALYZING AND DISTRIBUTING BROWSING FUTURES IN A GESTURE BASED USER INTERFACE - Methods, systems, and techniques for presenting auxiliary content and information regarding browsing and/or navigation futures to be used in a gesture-based user interface are provided. Example embodiments provide a Gesture Based Content Presentation System (GBCPS), which enables a gesture-based user interface to offer to one or more sponsors of content information regarding a next content to be examined by a user related to a portion of electronic input that has been indicated by a received gesture. In overview, the GBCPS allows a portion (e.g., an area, part, etc.) of electronically presented content to be dynamically indicated by a gesture. The GBCPS examines the indicated portion in conjunction with potentially a set of (e.g., one or more) factors to determine a next content and distributes information to potential sponsors. Once auxiliary content is received or determined, it is then presented to the user when the next content is navigated to. | 05-09-2013 |
20130124312 | System and Method for Management and Delivery of Content and Rules - A system and methods for management and delivery of content and rules is disclosed. An exemplary method may comprise managing, for an organization, a plurality of data and a plurality of content in separate database entities, wherein the plurality of content is associated with the plurality of data based on a plurality of rules; packaging the plurality of rules with the plurality of content in a carrier that is independent from one or more presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data; delivering the plurality of data and the carrier to the one or more presentation channels; integrating, at the one or more presentation channels, the plurality of data with the plurality of content based on the plurality of rules; and distributing the integrated data and content through the one or more presentation channels. | 05-16-2013 |
20130132194 | TARGETING ADVERTISEMENTS TO USERS OF A SOCIAL NETWORKING SYSTEM BASED ON EVENTS - A social networking system enables advertisers to target advertisements to users who are attending events, which may be associated with concepts, temporal information, and locations. Targeting criteria for advertisements may include global events and user-generated events. Using past event attendance history, location information, and social graph information, a social networking system may generate a predictive model to estimate probabilities of whether users will attend an event. Confidence scores may be generated for users for an event based on the predictive model. Advertisements may be targeted to users based on events using the confidence scores. Event attendance by users may be used in a fuzzy matching algorithm by the social networking system in providing advertisements to users of the social networking system. | 05-23-2013 |
20130132195 | METHODS AND SYSTEMS FOR CREATING DYNAMIC USER SEGMENTS BASED ON SOCIAL GRAPHS - Techniques are provided which allow classifying users into targeting segments. Methods and systems obtain a user's social graph, which indicates the user's social network connections. A first group of targeting segments that each of the user's social network connections belong to may be determined. A second group of targeting segments, which includes targeting segments that the user does not currently belong to, may be determined from the first group of targeting segments. A confidence rating may be assigned to each of the targeting segments in the second group. The user may be classified into one or more of the targeting segments in the second group of targeting segments based at least in part on the confidence rating. | 05-23-2013 |
20130138505 | ANALYTICS-TO-CONTENT INTERFACE FOR INTERACTIVE ADVERTISING - An advertising system is disclosed. In one embodiment, the system includes a processor and a memory including application instructions for execution by the processor. The application instructions may include a visual analytics engine to analyze visual information including human activity and a content engine separate from the visual analytics engine to provide advertising content to one or more potential customers. Further, the instructions may include an interface module to enable information generated from analysis of the human activity by the visual analytics engine to be transferred to the content engine in accordance with a specification in which the information generated is characterized with a hierarchical, object-oriented data structure. Additional methods, systems, and articles of manufacture are also disclosed. | 05-30-2013 |
20130144716 | ADVERTISING OPPORTUNITIES FOR LIVE STREAMING CONTENTS AND SERVICES - Placing advertisement, informational or promotional material into a live stream event streamed to a client device, including: establishing a private relationship between a server and the client device; receiving statistical studies performed of a pattern of behavior of members of the private relationship with respect to contents and services streamed live; preparing and storing the advertisement, informational or promotional material based on the statistical studies; selecting the stored advertisement, informational or promotional material for the client device; and placing the selected advertisement, informational or promotional material into a temporally and spatially appropriate position of the live stream event. Keywords include live media stream and BIVL. | 06-06-2013 |
20130151334 | STRATIFIED DELIVERY OF ADVERTISEMENTS BASED ON AFFINITY SCORES - Methods, computer systems, and computer-readable storage media for modifying an advertising bid for delivering behaviorally-targeted advertising based on affinity scores are provided. A set of affinity scores associated with users belonging to a behavioral targeting segment is received. A bid adjustment factor is dynamically calculated based on a first affinity score of the set of affinity scores; the first affinity score is associated with a first user of the set of users. The bid adjustment factor is used to modify the advertising bid such that the bid reflects an affinity of the first user for the topic associated with the behavioral targeting segment. | 06-13-2013 |
20130159100 | SELECTING ADVERTISEMENTS FOR USERS OF A SOCIAL NETWORKING SYSTEM USING COLLABORATIVE FILTERING - A social networking system selects advertisements for its users using collaborative filtering based on the users' interactions with objects in the social networking system. The objects may be games, pages, groups, deals, messages, content items, advertisements, or any other object with which a user may interact in the system. The system may identify a viewing user's interaction with a first object, determine a second object that is similar to the first object based on interactions of users with both of the objects, and send an advertisement associated with the second object to the viewing user. The system determines a second object based a similarity score between the first object and the second object, which may be a measure of users who have interacted with both objects and may be normalized by a number of user interactions by the users with the objects. | 06-20-2013 |
20130166379 | Social Targeting - A system and method are disclosed for social targeting within a social media environment. A sample set of social media interactions containing a reference to an intent to purchase a product is processed to generate a prioritization index. The prioritization index is then used to monitor social media interactions in a target social media environment to identify social media users exhibiting propensity-to-purchase behavior. A propensity-to-purchase value is then generated for each of the identified social media users and they are ranked accordingly. The ranked social media users are then converted into sales leads for nurturing. | 06-27-2013 |
20130179259 | COMPUTER-IMPLEMENTED SYSTEM AND METHOD FOR TARGETING INVESTORS COMPATIBLE WITH A COMPANY - A computer-implemented method, apparatus, and non-transitory, computer-readable product target potential investors for a company. A computer server obtains investment characteristics information associated with each of a first number of investors and determines asset characteristics information associated with a company interested in attracting investment. The server then analyzes the investment characteristics information associated with each of the first number of investors and the asset characteristics information associated with the company. The analysis includes determining a total compatibility score for each of the first number of investors that is based on a first quantitative fit parameter, a second total impact parameter, and a third quality rating parameter. A second smaller number of investors is identified from the first number of investors based on the total compatibility scores and then provided for the company to prioritize investment targeting efforts on investors having higher respective total compatibility scores. | 07-11-2013 |
20130238432 | AUTOMATIC PROVIDER RECOMMENDATION - A method includes receiving a query by a current user for a recommendation regarding a provider of a specified service or commodity in a locality. A profile of the current user is obtained. Tracking data is obtained corresponding to a traceable device of each user of a set of users. A relevant subset of the set of users is selected based on the profile of the current user. The query is responded to by generating the recommendation based on the tracking data that corresponds to the selected relevant subset of the users. | 09-12-2013 |
20130246172 | PRODUCT-BASED ADVERTISING - A method and a system that identify seller ads to potential buyers within a network-based commerce system are provided. The method and system may operate to receive a request including a product identification from a seller, and assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries. The request may also include financial metrics. The method and system may further include operations to identify one or more seller ads associated with the matching identification entry, as determined by a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries. The identification of the one or more seller ads may also be determined by a relevance function based on the financial metrics. | 09-19-2013 |
20130268356 | HIGH-PRECISION CUSTOMER-BASED TARGETING BY INDIVIDUAL USAGE STATISTICS - Electronic systems for promotional offers are disclosed. An illustrative electronic system may include a computing device and a storage medium. The storage medium may contain one or more programming instructions that, when executed, cause the computing device to generate scores for customers from a customer database for distribution of limited quantities of promotional offers. Each score may be associated with one customer and one promotional offer, and each score may measure a probability that the associated customer will make a purchase in accordance with the associated offer. The programming instructions may further cause the computing device to identify a highest score, determine a customer associated with the highest score, determine a promotional offer associated with the highest score, assign the promotional offer to a personalized offer list for the customer if the promotional offer satisfies one or more constraints. | 10-10-2013 |
20130275212 | DETERMINING WHETHER TO PROVIDE AN ADVERTISEMENT TO A USER OF A SOCIAL NETWORK - Techniques are described herein for determining whether to provide an advertisement to a user of a social network. The determination is based on a click probability and a social network value for the user. The click probability indicates a likelihood of the user to select the advertisement if provided to the user via the social network. The social network value is based on a subscription probability of the user and further based on subscription probabilities of other users in the social network that are included in an affinity set of the user. Each subscription probability indicates a likelihood of a respective user to subscribe to a paid service with respect to the social network. | 10-17-2013 |
20130297415 | INCENTIVE-BASED WEBSITE ARCHITECTURE - The present invention applies gaming theory and well-understood sales processes and techniques to allow the operator of an interactive sales medium to control what is displayed to a user of the medium in a manner that signals their intentions (e.g., looking for a lower price, looking for a particular incentive, etc.) so that the “strategies” being used by the consumer can be identified and exploited to lead the consumer to a desired end choice. In particular, upon identification of the strategies being used by the consumer, incentives (e.g., gradually increasing rewards and/or decreasing “punishments”) are presented to the consumer in such a way that the margins achieved by an eventual sale are slowly decreased with each presentation of the incentives to the consumer. Since the presentation of each incentive increases the likelihood the consumer will make a purchase, margins are maximized for the seller. | 11-07-2013 |
20130325603 | PROVIDING ONLINE CONTENT - Systems and methods for providing online content include determining the likelihood of an online event occurring regarding the content. A likelihood value may be generated by analyzing history data indicative of one or more online events to identify content presentations and content interactions. Content presentations and content interactions may be grouped by topical category, in some implementations. | 12-05-2013 |
20130339143 | CAMPAIGN REWARD SYSTEM WITH TARGETING OF USERS FOR OFFERS - A campaign offer system provides an offer with the use of a mobile device. A service provider includes one or more servers with engines and attached storage. The service provider is configured to be in communication with a mobile application running on a user mobile device of a user. The service provider is in communication with an advertiser and a retailer. A retailer gateway communicates with a retailer checkout system via existing retailer checkout system peripheral device communication protocols without a need to modify the communications protocols or modify a retailer checkout system software code. An advertiser creates an offer campaign with details including at least one of, offer distribution rules and offer redemption rules for targeting users for offers. | 12-19-2013 |
20140019237 | SYSTEM AND METHOD FOR PRESCRIBER-CENTRIC TARGETING - A system and method for prescriber-centric targeting may use information known about prescribers to determine patients who should be targeted to receive information relating to a target drug. The system may identify a prescriber based on a propensity of the prescriber to prescribe the target drug or a drug in the same class as the target drug. The system may identify a patient based on the identified prescriber. For example, the patient may be a former or current patient of the prescriber. The system may cause the information relating to the target drug to be communicated to the patient. By identifying prescribers based on their propensity to prescribe a target drug and then targeting their patients, the system may obtain higher rates of prescription fills for the target drug while at the same time providing more relevant information to the patients. | 01-16-2014 |
20140046759 | CAMPAIGN REWARD SYSTEM WITH SORTING OF OFFERS TO USERS - A campaign offer system provides an offer using a mobile device. A service provider includes one or more servers with engines and attached storage. The service provider is configured to be in communication with a mobile application running on a user mobile device of a user. The service provider is in communication with an advertiser and a retailer. A retailer gateway communicates with a retailer checkout system via existing retailer checkout system peripheral device communication protocols without a need to modify the communications protocols or modify a retailer checkout system software code. The system in operation sorts offers for different users. | 02-13-2014 |
20140143048 | AUDIENCE-BASED PRICING IN AN ONLINE SYSTEM - Advertisements are served to users of an online system. An ad may be given a greater value if a user is near more friends, more people who have a specific interest, more people who have a high affinity for a brand, and/or surrounded by more people in general. Therefore, an ad system increases the price of serving an ad to a user based on how many other people who fit these criteria are near the user. | 05-22-2014 |
20140149212 | ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD - An advertisement delivery management apparatus according to the present disclosure includes a score determining unit and an allocating unit. The score determining unit determines an allocation score representing a adequacy degree of allocation of a delivery target user on an advertisement delivery order request based on the number or the proportion of non-allocated users which are delivery target users which are not allocated on the advertisement delivery order request among a plurality of delivery target users for each user attribute. The allocating unit allocates the delivery target user on the advertisement delivery order request so that a decrease in the allocation score is minimized before and after the delivery target user is allocated on the order request for the advertisement delivery order request. | 05-29-2014 |
20140164107 | ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD - An advertisement delivery management apparatus according to an embodiment includes an acquisition unit, a determination unit, and an accepting unit. The acquisition unit acquires information on two or more types of delivery target user groups, each including a plurality of delivery target users predicted as future advertisement delivery destinations. The determination unit determines whether each of the delivery target user groups satisfies delivery conditions designated by an advertisement delivery order request. The accepting unit accepts the advertisement delivery order request based on the determination result of the determination unit. | 06-12-2014 |
20140180804 | Tunable Algorithmic Segments - Tunable algorithmic segment techniques are described. In one or more implementations, a target audience definition is obtained that is input to initiate creation of a look-alike model. The target audience definition indicates traits associated with a baseline group of consumers who have interacted with online resources in a designated manner, such as by buying a product, visiting a website, using a service, and so forth. Tuning parameters designated for the look-alike model are ascertained and the look-alike model is built based on the target audience definition and the tuning parameters. The tuning parameters may include at least a setting selectable to control reach versus accuracy for the look-alike model. Segment data indicative of market segments generated according to the look-alike model may then be exposed for manipulation by a client. The manipulation may include selectable control over the tuning parameters to generate different look-alike groups from the segment data. | 06-26-2014 |
20140195344 | Performing Actions Using Visual Search - The disclosure includes a system and method for performing actions using visual search. The system includes a controller, an image recognition module and a polling engine. The controller receives data describing an image that is associated with a poll from a first user. The image recognition module identifies the image as being an option that is selected by the first user for the poll. The polling engine associates the option selected by the first user and a first set of demographic information describing the first user with the poll. The polling engine provides the first user with polling data that describes one or more voting results for the poll. The polling data includes a second set of demographic information associated with one or more second users that provided an answer to the poll. | 07-10-2014 |
20140236715 | TARGETED ADVERTISING IN SOCIAL MEDIA NETWORKS - Machines, systems and methods for managing reach of an advertisement campaign, the method comprising selecting an initial seed of one or more keywords, such that the initial seed is pertinent to a target audience with known interests and demographics; receiving at least one candidate keyword to be added to the initial seed; determining effectiveness of the candidate keyword based on relevancy, expansion and redundancy parameters associated with the candidate keyword; and expanding the initial seed by adding the candidate keyword, in response to determining that the candidate keyword meets a threshold measure for effectiveness. | 08-21-2014 |
20140244384 | Method and apparatus for performing targeted advertising in documents - A method, apparatus and computer program product for performing targeted advertising in documents is presented. A document is identified as having advertisements associated therewith. A statistical ranking of terms derived from said document is received and at least one term is selected from the results to use as a keyword for associating at least one advertisement with the document. The at least one term is stored with the document. When the document is viewed, the document is identified as being enabled to have advertisements associated therewith. The at least one stored term is retrieved from the document and is submitted to an advertisement aggregator. At least one advertisement is received from the advertisement aggregator and is rendered with the document. | 08-28-2014 |
20140244385 | ADVERTISEMENT SERVICE USING MOBILE VEHICLE - The disclosure is related to an advertisement service using mobile vehicles. Particularly, the disclosure relates to providing advertisement content selected based on statistical information on an advertisement target at an advertisement display location. Furthermore, the selected advertisement content may be provided to a corresponding mobile vehicle before the corresponding mobile vehicle arrives at the advertisement display location. | 08-28-2014 |
20140278967 | DETERMINING TARGET CUSTOMERS DURING MARKETING - A method of determining which customers to target during marketing is disclosed. Parameters are estimated from inputs of sample customers from statistical procedures, and an approximation model is created for each of the estimated parameters. The approximation models are applied to transaction data collect for customers on a customer list. For each customer, the transaction data is applied to the approximation models to determine a dropout probability and a transaction rate. A likelihood of repeat purchase is determined for each customer based on the dropout probability and the transaction rate. | 09-18-2014 |
20140278968 | FACILITATING USER-GENERATED CONTENT - In one implementation, a computer-implemented method includes receiving, at a computer system, a request to solicit one or more users to generate media content for a campaign; identifying, by the computer system, a plurality of content creating users; obtaining demographic data for a plurality of content consuming users who have accessed the media content that was generated by the plurality of content creating users; determining distributions of the plurality of content consuming users across a plurality of demographic categories; selecting, by the computer system, a portion of the plurality of content creating users based on a comparison of i) the one or more parameters for the campaign and ii) the distributions of the plurality of content consuming users across the plurality of demographic categories; and providing information that identifies an opportunity to generate media content for the campaign. | 09-18-2014 |
20140289043 | ONLINE ADVERTISEMENT PROVISIONING - An online ad provisioning system couples persuasive media items (ads) with an established viewership/recipient set by first identifying a popularity, or number of recipients of a requested media item, and subsequently associating the media item with an advertisement (banner, window, video segment) expecting the established viewership. While conventional advertising seeks to divert the readers attention before their eyes are on the page, the system identifies and targets recipients after their eyes are on the page (or screen, window, etc.). Such an association allows an advertiser to specify, for example, to associate an ad (persuasive media item) with the most popular web page, or to run a commercial in a video stream only if at least a predetermined number of viewers are receiving the stream. | 09-25-2014 |
20140297404 | Obtaining Metrics for Online Advertising Using Multiple Sources of User Data - A system for obtaining metrics for online advertising uses multiple sources of user data, including panel data, social networking system data, and user data from other online service providers. To avoid data leakage that could occur if the different providers were to share their user data, an advertising server accesses user data from the various sources and applies rules for obtaining the advertising metrics from the various user data sources. The rules may determine what data to use when there are conflicts between the different sources. Derived data may also be used to provide an indication of underlying demographics data without revealing personal information from the data source. | 10-02-2014 |
20140304070 | Media system and a method for displaying information | 10-09-2014 |
20140324577 | ANONYMOUS ADVERTISING STATISTICS IN P2P NETWORKS - An advertising statistics collection system employs multiple peers, a signing server and a collection server to ensure peer privacy when the statistics are gathered. A peer relay system aids in providing anonymity for a given peer in a peer-to-peer network environment with little or no trust between communicating parties. Peers are additionally protected by a randomly generated identifier that can be used to globally gather statistics on the peer without revealing the peer's identity. | 10-30-2014 |
20140330643 | Automatically Determining Relationships between Mobile Devices - Relationships between a plurality of mobile devices are automatically determined. For each mobile device in the plurality of mobile devices, characteristics of a user of the mobile device are determined. Based on the characteristics of the users of the mobile devices, a first role of a first user of a first mobile device is determined. Based on the characteristics of the users of the mobile devices, a second role of a second user of a second mobile device is determined. Based on the first role and the second role, a relationship between the first user and the second user is determined. A determination is made that a relationship between the first mobile device and the second mobile device is equal to the relationship between the first user and the second user. | 11-06-2014 |
20140337128 | CONTENT-TARGETED ADVERTISING USING COLLECTED USER BEHAVIOR DATA - A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue. | 11-13-2014 |
20140358680 | METHOD AND SYSTEM FOR ADVERTISEMENTS IN RESPONSES - A system and method for management of advertisements is described. Advertised results may be provided based on a ranking and a matching of an advertisement with a sponsored answer and/or an organic result to a query. An advertisement may be provided using a human assistant. | 12-04-2014 |
20150012355 | METHOD OF ADVERTISING BY USER PSYCHOSOCIAL PROFILING - Profiling based advertising and commerce systems are provided herein. The system statistically analyzes user activity data of social network users and normalizes the statistical data with respect to specified user populations. Then the system profiles each user with respect to user archetypes using empirical study data that correlates the user archetypes with respective normalized statistical activity data relating to the user. The correspondence analysis is carried out by applying a heuristic genetic algorithm on an artificial neural network that represents the relation between the normalized user study data and the user archetypes. Profiles and segmentations produced are used for designing advertising campaigns and electronic commerce. | 01-08-2015 |
20150025966 | Systems and Methods for Enterprise Branded Application Frameworks for Mobile and Other Environments - An application framework for mobile devices may provide a variety of application modules directed towards enterprise brand extension. The application modules are organized into five main categories: (1) featured, (2) community, (3) play/engage, (4) media, and (5) shop. The “featured” category may allow enterprises to push specific content onto its consumers. The “community” category may allow enterprises to leverage social networks and consumer communities that build and expand around their brands. The “play/engage” category may allow enterprises to offer compelling value and engaging utility to its customers. The “media” category may allow enterprises to entertain, inform, and educate consumers about brands through media content. The “shop” category may allow enterprises to facilitate electronic commerce with its customers. Further application analytics may be utilized by aggregating affiliate, sales, or usage data, etc. to better drive new revenue streams and optimize the return on investment associated with sales, promotion and advertising efforts. | 01-22-2015 |
20150058120 | Multiple Precision Ad Targeting - In one embodiment, a method determines advertisement (ad) impressions previously determined for a site and respective predicted probabilities determined for the ad impressions. A mapping table is generated mapping predicted probabilities to respective precisions using seed data associated with the ad impressions. The method generates optimal options for using the first level and the second level for the segment using the mapping table. The optimal options include a first precision for the first level, a second precision for the second level, and a ratio of ad inventories allocated to the first level and the second level. Then the method selects one of the optimal options. The selected one of the optimal options includes parameters including a first threshold for the first level, a second threshold for the second level, and the ratio that are used to test whether a predicted probability for an ad impression is targeted to the first level or the second level. | 02-26-2015 |
20150081431 | POSTERIOR PROBABILITY CALCULATING APPARATUS, POSTERIOR PROBABILITY CALCULATING METHOD, AND NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM - A posterior probability calculating apparatus that calculates the posterior probability in a short time includes a user information storage unit, a prior probability calculating unit, a likelihood calculating unit, an accepting unit, a posterior probability calculating unit, and an output unit. The user information storage unit stores user information that associates a user attribute and log information. The prior probability calculating unit calculates the prior probability that a user has a certain user attribute. The likelihood calculating unit calculates the likelihood that a user with a certain user attribute has performed a certain event. The accepting unit accepts calculation target information. The posterior probability calculating unit calculates the posterior probability that a user who has performed an event included in log information included in the accepted calculation target information has a user attribute included in the calculation target information. The output unit outputs information regarding the posterior probability. | 03-19-2015 |
20150088644 | Predicting User Interactions With Objects Associated With Advertisements On An Online System - Based on prior interactions associated with a user, an online system predicts an amount of interaction by the user with an object associated with an advertisement. Using the predicted amount of user interaction, the online system determines an expected value of presenting the advertisement to the user. The advertisement is ranked among other advertisements based on the expected values associated with the advertisements, and one or more advertisements are selected for presentation to the user based on the ranking. An advertisement may also specify a threshold amount of interaction with an associated object as targeting criteria, so the predicted amount of interaction with the object associated with the advertisement may determine if a user is eligible to be presented with the advertisement. | 03-26-2015 |
20150088645 | Method and System for Autonomously Delivering Information to Drivers - A method delivers information to satisfy current needs of a driver of a vehicle, by first acquiring data related to a current state of the vehicle. The current state and a predictive model are passed to a predictive procedure to determine choice probabilities for nodes in a choice tree (CT). Based on the choice probabilities, information related to the current needs to the driver are selected from a database storing commercial and non-commercial information. Then, the information is delivered to the driver, wherein the delivering is autonomous of the driver. | 03-26-2015 |
20150100419 | Dynamically Customizing User Quotas - An online content management system determines a new account configuration to offer to a user, including the price and/or size of a user's quota of storage space in an account on the online content management system, based on usage characteristics of the account. An account management module tracks account usage. The account management module analyzes the account usage and applies a model to predict the willingness of the user to pay for a new account configuration. Responsive to the results of the prediction, the new account configuration is offered to the user. The user's feedback on the offered new account configuration is tracked. If the user accepts the offer, the user's account details are updated accordingly. If the user rejects the offer, this feedback may be added as input into future predictions of that user's willingness to pay for a new account configuration. | 04-09-2015 |
20150106198 | SYSTEMS AND METHODS FOR MATCHING ONLINE USERS ACROSS DEVICES - Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user. | 04-16-2015 |
20150142559 | CUSTOMERS COMPARISON AND TARGETING METHOD - A computer processor implemented process for identifying a template associated with a queried customer, such that a type and at least one subject of the template are selected based on (i) an influence score of the queried customer, (ii) an interest score of the queried customer, and (iii) a sensitivity profile of the queried customer. The process includes identifying sensitivity variables, influence variables, and interest variables, collecting data for these variables, processing sensitivity data to position the queried customer on a first map, processing an influence score and an interest score of the queried customer to position the queried customer on a second map, and identifying a template type for the queried customer, based on the second map and at least one template subject based on the first map. The process outputs a template with the identified template type and the identified at least one subject for the queried customer. | 05-21-2015 |
20150294354 | GENERATING APPARATUS, GENERATION METHOD, INFORMATION PROCESSING METHOD AND PROGRAM - A generating apparatus generates a set of gain vectors with respect to a transition model having observable visible states and unobservable hidden states and expressing a transition from a present visible state to a subsequent visible state according to an action, the set of gain vectors being generated for each visible state and used for calculation of a cumulative expected gain at and after a reference point in time, the apparatus including a setting section for setting, with respect to each hidden state, a probability distribution over the hidden states for selection used to select vectors to be included in the set of gain vectors from the gain vectors including a component for a cumulative gain, and a selection section for including, in the set of gain vectors, with priority, the gain vector giving the maximum of the cumulative expected gain with respect to the probability distribution for selection. | 10-15-2015 |
20150302471 | BENCHMARKING IN ONLINE ADVERTISING - A method for benchmarking in online advertising, the method comprising using at least one hardware processor for: comparing values of a metric associated with a first online ad entity to values of the same metric associated with other online ad entities; and based on the comparing, identifying one or more of the other online ad entities as potential benchmarks to the first online ad entity. In addition, a method for benchmarking in online advertising, the method comprising using at least one hardware processor for: comparing values of N metrics associated with M online ad entities, wherein N≧1 and M≧2; based on the comparing, constructing an N×M×M matrix indicative of statistical relationships between the M online ad entities over the N metrics; and clustering cells of the matrix, to produce multiple clusters each comprised of similarly-characterized cells, whereby each of the multiple clusters is usable as a joint benchmark. | 10-22-2015 |
20150302472 | METHOD AND APPARATUS FOR PRESENTING TARGETING CONDITION OF NETWORK ADVERTISEMENT - The present disclosure relates to the field of network technologies. Disclosed are a method and an apparatus for presenting a targeting condition of a network advertisement. The method includes: acquiring information about delivery click-through situations, of a historical advertisement having a type the same as a type of a to-be-delivered advertisement, in targeting conditions; determining a targeting condition matching the historical advertisement among the targeting conditions according to the acquired information about the delivery click-through situations; and presenting the determined targeting condition. The present disclosure can improve the utilization rate of system and network resources in a network advertisement delivery process. | 10-22-2015 |
20150317673 | METHOD AND SYSTEM FOR DYNAMIC TEXTUAL AD DISTRIBUTION VIA EMAIL - A system and method for providing dynamic pay-for-placement advertisements via graphics-enabled email that generates a display of advertisements when the email newsletter is opened so the advertisements displayed are based on rankings at the time the email is opened instead of when the email was generated and transmitted. In one embodiment, a graphical-content email having one or more embedded advertisement image references is provided to one or more email recipients. The advertisement image reference, in one embodiment, may include query string parameters indicating the context of the image reference and/or portion of the image reference (i.e., identifying the image reference as being part of a particular newsletter email), a position of the image reference in the email display, and the like. A URL reference also may be included with each advertisement image reference (.e.g., one URL for each advertisement portion of the image to be retrieved by the advertising image reference). | 11-05-2015 |
20150332320 | GENERATING OPTIMAL STRATEGY FOR PROVIDING OFFERS - Generating optimal strategies for providing offers to a plurality of customers is described. A plurality of categorical attributes (for example, gender and residential status) and ordinal attributes (for example, risk score and credit line utilization) can be determined. Values of one of more categorical attributes can be changed as per a transition probability table. Some probabilities can be varied to determine a first tradeoff, based on which a first updated strategy can be generated. Further, noise can be added to one or more ordinal attributes. Standard deviation of a noise distribution associated with the noise can be varied so as to determine a second tradeoff, based on which a second updated strategy can be generated. The second updated strategy can be an update of the first updated strategy. Offers can be provided to the plurality of customers in accordance with the second updated strategy. | 11-19-2015 |
20150371287 | SYSTEM AND METHOD FOR ANALYSING AND PROFILING CLIENT INTERACTION - The current invention is directed to a system for analysing client interaction history. The system comprises a server configured to receive and process a master document, and generate therefrom a plurality of unique newsletters. The server is further configured to send each unique newsletter to a corresponding client. The system also has a database storing therein records of all interaction activity with a unique newsletter by a corresponding client, wherein the server is further configured to retrieve selected records from the database and calculate therefrom one or more statistics and recommendations for the agent. | 12-24-2015 |
20150379566 | THROTTLING CONTENT - An example process includes determining a first quality metric that is indicative of a quality of an opportunity for distribution of content from a content provider as compared to other content providers, where the first quality metric is based on a first predicted access rate and a second predicted access rate, where the first predicted access rate is based on features that are dependent on the content provider, and where the second predicted access rate is based on features that are independent of the content provider. The example process also includes determining a second quality metric that is based on the first predicted access rate of the content; determining, a weight to apply to the first quality metric and to the second quality metric; and determining a weighted average of the first quality metric and the second quality metric that is based on the weight. | 12-31-2015 |
20150379569 | ASSIGNING SCORES TO ELECTRONIC COMMUNICATIONS WITH EXTENSIONS - Various technologies pertaining to conducting auctions for display of electronic communications in display positions are described herein. An electronic communication has a predefined format, and further has an optional extension to the predefined format. The electronic communication participates in an auction, where an auction system takes the extension into consideration when computing a rank score for the electronic communication. Further, the auction system takes historic servings of the electronic communication, with the extension, to client computing devices into account when computing the rank score. | 12-31-2015 |
20160005071 | REPLACING ADS DYNAMICALLY TO INCREASE THEIR SUCCESS - In one embodiment, a computer-implemented method includes identifying a plurality of channels on a computing device, each channel being capable of displaying ads. It is determined that an ad has been queued for display with a set of initial ad properties, the initial ad properties referencing a source channel from among the channels. A success potential is determined for the ad if displayed on the source channel, and a success potential is determined for the ad if displayed on a second channel. A destination channel is selected, by a computer processor, from between the source channel and the second channel, based at least on comparing the success potentials. A set of modified ad properties is produced based on the initial ad properties, where the destination channel replaces the source channel in the modified ad properties. A replacement ad having the modified ad properties is then delivered to the destination channel. | 01-07-2016 |
20160027048 | AUDIENCE RECOMMENDATION - Techniques are provided that include identifying and recommending one or more user segments as an audience for a particular campaign, such as an online advertising campaign, such as even if historical performance information for the particular campaign is limited or unavailable. Similar campaigns to the particular campaign may be identified. High-performing user segments for the similar campaigns may be identified. From these, one or more predicted best-performing user segments for the particular campaign may be identified and recommended as an audience for the particular campaign. | 01-28-2016 |
20160063544 | MARKETING PLATFORM THAT DETERMINES A TARGET USER SEGMENT BASED ON THIRD PARTY INFORMATION - A device receives user information associated with users of user devices of a network, and receives marketing information associated with advertisements for products and/or services. The device creates user profiles, associated with the users, based on the user information, and groups the user profiles, based on the user information, to create a user segment. The device receives third party user information relating to third party users associated with third party user devices of a third party network, and associates the third party user information with the user segment. The device identifies, based on the association, a target user segment that includes a particular user associated with a particular user device. The device determines an advertisement based on a user profile associated with the particular user and based on the marketing information, and causes the advertisement to be provided to the particular user device, via the service provider network. | 03-03-2016 |
20160098747 | System and Method for Predicting Card Member Spending Using Collaborative Filtering - The disclosed method and system allows a credit or charge card issuer to provide its card members with a list of restaurants that might be of interest based on the financial transactions of similar card members. In one instance, this method filters financial transaction data from a plurality of card members that involves a plurality of restaurants to generate a set of candidate restaurant recommendations for a selected card member. This set of candidate restaurant recommendations is processed to yield a list of restaurant recommendations for the selected customer that is prioritized on the basis of the selected card member accepting the recommendation. The list of restaurant recommendations is then reported to the selected card member to enhance card use and marketing. | 04-07-2016 |
20160117725 | SYSTEM AND METHOD FOR IMPROVED PERSONALIZATION USING MOBILE TECHNOLOGY - Disclosed is a system and method for determining that a consumer will purchase a product or service based on a location of the consumer's vehicle and purchasing habit. Electronic merchant information and purchasing information is processed to predict a future purchase from a merchant. Further processing is triggered of location information that represents a location of the consumer to enable one of the merchants to take action in view of the predicted future purchase. A notification is received over from a computing device associated with one of the respective merchants that represents a purchase by the consumer. The purchase by the consumer matches the predicted future purchase. Information associated with the notification is selectively stored, using at least one processor, in the at least one database as part of the electronic purchasing information in the event that the matching purchase is within a prescribed time of the triggered processing. | 04-28-2016 |
20160117733 | Cell-Allocation in Location-Selective Information Provision Systems - Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility. | 04-28-2016 |
20160162908 | RETAIL DEPLOYED CUSTOMER RELATIONSHIP MANAGEMENT - Embodiments of the invention provide a method, system and computer program product for retail deployed CRM. A CRM method for retail environments includes sensing entry of a mobile device into a physical space and identifying a customer record for a customer in a CRM system associated with the detected mobile device. The method also includes thereafter detecting a proximity of the mobile device to a product stored in the physical space and creating an opportunity record in the CRM system in connection with the customer for the product. Finally, the method includes responding to sensing egress of the mobile device from the physical space, by marking the opportunity record as closed-won if the product has been purchased by the customer. | 06-09-2016 |
20160162936 | NOTIFICATION OF POSSIBLE CUSTOMERS - Methods and systems for enhancing a customer experience are described. Merchants are notified of potential customers and their estimated times of arrival. In some cases, potential customers are identified by analysis of their current actions, such as browsing a website of a merchant or looking up directions to a merchant. Merchants can prepare themselves and their employees based on the number and/or type of expected customers and forecasted demand for goods and/or services. Merchants can also send incentives to identified potential customers to bring the customers into their store. | 06-09-2016 |
20160162946 | SYSTEM FOR DETERMINING LOCAL INTENT IN A SEARCH QUERY - A system and method are disclosed for selecting advertisements based on local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent. | 06-09-2016 |
20160180378 | CONTENT REPRODUCTION SYSTEM INCLUDING REPRODUCTION UNIT REPRODUCING CONTENT RELATED TO COMMODITIES, CONTENT REPRODUCTION METHOD, AND STORAGE MEDIUM STORING PROGRAM | 06-23-2016 |
20160189237 | WEB PAGE VIEWERSHIP PREDICTION - Mechanisms for dynamically integrating content with a web page are disclosed. Statistical data that identifies a plurality of metrics associated with viewership of a web page of a plurality of web pages on a web server is received. Based on the statistical data, the web page is predicted to meet a future viewership metric. Based on the prediction, the web page is identified as a web page predicted to meet the future viewership metric. A web page identifier that identifies the web page is received from a client device. The client device is provided with a high-viewership ad content descriptor from a plurality of ad content descriptors for use in conjunction with presenting the web page to a user. | 06-30-2016 |
20160196578 | SYSTEM AND METHOD FOR RECOMMENDING PRODUCT PURCHASED PERIODICALLY, APPARATUS AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM HAVING COMPUTER PROGRAM RECORDED THEREON | 07-07-2016 |
20170236157 | SYSTEMS AND METHODS FOR GENERATING AND MAINTAINING INTERNET USER PROFILE DATA | 08-17-2017 |
20220138798 | DIGITAL CHANNEL PERSONALIZATION BASED ON ARTIFICIAL INTELLIGENCE (AI) AND MACHINE LEARNING (ML) - A method, system, and apparatus provide the ability to personalize a digital channel. A digital channel is provided to multiple users and visitor information at each visit is collected. The visitor information includes data about each visit and multiple content items that are presented. The users are autonomously clustered by segmenting the user population into behavioral groups such that mutual information is maximized between the users in an assigned behavioral group and the content items. Based on the clustering, a model is generated that estimates a score for each interaction between users and content items. The model is updated at a defined interval. Based on the score, content items to recommend to a specific user are determined. The recommendation jointly maximizes an outcome and a learning speed of the model. The personalized digital channel is delivered to the specific user based on the recommended multiple content items. | 05-05-2022 |