20140353265 | Illuminated Merchandise Dispenser - A merchandise dispenser is provided and has a product display tray with a bottom portion for supporting and guiding a rank of product items. The merchandise dispenser also has a spring assembly for advancing the product items forward on the bottom portion. The spring assembly includes a pre-stressed spiral tape having a top surface extending from a mounting end portion thereof and a plurality of light emitting diodes carried in spaced relation on a predetermined length of the top surface of the tape for upwardly illuminating product items when disposed in the product display tray. | 12-04-2014 |