20120036080 | METHOD AND SYSTEM FOR TRACKING ONLINE SOCIAL INTERACTIONS - Systems and methods of tracking online social interactions. In various instances, tracking may include any of the following inter-alia: ranking user accounts, identifying corresponding user accounts, noting online roles of user accounts and/or calculating the alternative cost of funding a traditional online campaign equivalent in exposure and partiality. In some cases, tracking may be used as part of end to end management of a campaign (e.g. advertisement, marketing, public relations, political, etc.) | 02-09-2012 |