20160132799 | LIST HYGIENE TOOL - A computer-implemented method of assessing the veracity of a list of email addresses for use with an e-mail messaging campaign is described. The method comprises: receiving the list of email addresses; categorising and marking any email addresses from the received list of email addresses which are considered to have predetermined email address problems; each marked email address being assigned a category of problem; associating each marked email address with a score, wherein the score is dependent on the severity of risk associated with the assigned category; calculating a cumulative score of all of the marked email addresses; and determining, in view of the cumulative score of the marked email addresses, whether the list of email addresses is safe for use for the email messaging campaign. | 05-12-2016 |