SIZMEK TECHNOLOGIES LTD. Patent applications |
Patent application number | Title | Published |
20160140611 | SYSTEM AND METHOD FOR CRITERIA-BASED ADVERTISEMENT BLOCKING - A method and system for criteria-based advertisement blocking are presented. The method comprises receiving blocking criteria of an advertisement to be displayed in a web page and information identifying the web page; analyzing the identifying information to determine at least one blocking factor associated with the web page, wherein the identifying information includes at least a uniform resource locator (URL) of the web page; determining, based on the at least one blocking factor, whether the blocking criteria have been met; and automatically blocking a display of the advertisement in the web page, when the blocking criteria have been met. | 05-19-2016 |
20150207803 | SYSTEM AND METHOD FOR SECURING A THIRD PARTY COMMUNICATION WITH A HOSTING WEB PAGE - A system and method for providing secure communications between third parties and hosting web pages. The method includes uploading a hosting web page to a client device, the hosting web page includes at least a sand-box proxy and a sand-box engine; uploading a third party module to the hosting web page; determining whether a proxy API call received from the third party module meets at least one validation rule, the proxy API call includes at least a script and a payload parameter provided by the third party module; for each validation rule, upon determining that the proxy API call does not meet the validation rule, modifying the script to meet the validation rule; generating an engine API call including at least the payload parameter validating the engine API call; and upon validation of the engine API call, executing, by the sand-box engine over the hosting web page, the payload parameter. | 07-23-2015 |
20150186942 | SYSTEM AND METHOD FOR CROSS-PLATFORM MANAGEMENT OF ADVERTISEMENT SERVING - A computerized method and system for cross-platform management of advertisement serving are provided. The method includes receiving a request for a first advertisement from a first user device; serving the first advertisement to the first user device; receiving a request for a second advertisement from a second user device; serving the second advertisement to the second user device, wherein each of the first advertisement and the second advertisement comprises an advertisement area and an engagement area; determining, based on the first advertisement and the second advertisement, if the first user device and the second user device are used by a same user; and generating at least an entry in a registrar of a database to associate the first user device and the second user device with the same user. | 07-02-2015 |
20150058138 | REAL-TIME BIDDING SYSTEM AND METHOD THEREFORE FOR PLACING A VIDEO ADVERTISEMENT IN AN ADVERTISEMENT SLOT - A system and method for bidding on placement a video advertisement in an advertisement slot. The method includes receiving a bid request for placing an advertisement in an advertisement slot is received from a broadcaster, wherein the bid request is received immediately prior to a timing of the advertisement slot in a broadcast content; matching the bid request against different sets of bidding rules, wherein each set of bidding rules is defined by a different advertisement agency; computing a bidding score for each advertisement agency based on the matching to the bidding rules; selecting a winning bid based, in part, on bidding scores computed for each advertisement agency; and responding with the winning bid from the broadcaster. | 02-26-2015 |
20150019324 | SYSTEM AND METHOD FOR CENTRALIZED ADVERTISEMENTS SERVING AND VERIFICATION - A method and system for centralized serving and verification of an advertising campaign are provided. The method includes generating a script based on at least verification parameters for the advertising campaign; generating a single tag programmed to initiate both serving and verification of an advertisement of the advertising campaign, wherein an instance of the single tag is embedded in each webpage selected to display an advertisement of the advertising campaign; upon reception of a call from a webpage selected to display an advertisement, selecting an advertisement to be placed in the webpage; and inserting a script to the advertisement, wherein the script causing the placement and verification of the advertisement in the web page, wherein the call is triggered by the instance of the single tag. | 01-15-2015 |