PulsePoint, Inc.
PulsePoint, Inc. Patent applications | ||
Patent application number | Title | Published |
---|---|---|
20140236738 | METHOD AND SYSTEM FOR PLACEMENT AND PRICING OF INTERNET-BASED ADVERTISEMENTS OR SERVICES - Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice. | 08-21-2014 |
20140025690 | CONTENT RANKING SYSTEM AND METHOD - A relevance of a content item to an event is determined. A user rating of the content item is received. A ranking of the content item is determined with respect to the event, relative to one or more other content items associated with the event based at least in part on the relevance and the user rating. In some embodiments, the ranking is determined based at least in part on a sentiment score associated with the content item. A ranking algorithm provides a novel method for retrieving, scoring, ranking, and presenting content related to an event based on a combination of scoring contributions such as user rating, relevance, and sentiment. Embodiments provide users with the most relevant, engaging, and informative content concerning events of interest to them. | 01-23-2014 |