20100235250 | TRACKING ITEMS IN A DISTRIBUTION CHANNEL - A method of providing inventory control service to a point of sale, the method comprising: providing readers adapted to read a unique identifier (UID) of a purchased item and transmit the UID to a database together with a reader identification code (RIC) of a specific reader; implementing reading of UIDs by the readers as items are purchased; and allowing access to data transmitted from a designated set of readers to an authorized party. | 09-16-2010 |