20100017294 | EMAIL ADVERTISEMENT SYSTEM AND METHOD - An outgoing email server inserts electronic advertisements in outgoing email messages. The server creates enhanced email messages in which the original plain email message text is framed with one or more electronic advertisements, as well as banners or footers related to the company or organization where the email author is employed. The system allows the assignment of one or more keywords to each electronic advertisement to facilitate the placing of electronic advertisements on a contextual basis. The preferred system searches the text of the outgoing email message for the one or more keywords assigned to the electronic advertisement. In another aspect, the system uses a database including email addresses for prospective recipients and assigns targeting words to those email addresses. If these targeting words match the keywords assigned to the advertisement, the advertisement will be placed. The system also allows electronic advertisements to be placed on a static or rotating basis. In addition, the system provides means for selecting and designing electronic advertisement campaigns using the above techniques. | 01-21-2010 |