20140344695 | INVITATION TO PARTICIPATE BASED ON USER GENERATED CONTENT - A computing device forms an electronic communication link with a first computing server. Video clips received from the first computing server are presented via a user interface of the first computing device. Each video clip includes information associated with a user who generated the video clip. A user of the computing device provides input identifying one of the video clips. Communication of an electronic invitation directed to the user who generated the selected video clip us requested. The electronic invitation invites the user who generated the selected video clip to participate in an interactive relationship via the first computing server. An indication that the electronic invitation was accepted by the user who generated the selected video clip is received at the computing device. | 11-20-2014 |