CRITEO S.A. Patent applications |
Patent application number | Title | Published |
20160132926 | Systems and Methods for Coordinated Advertising Campaigns - Systems and methods for generating coordinated advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a coordinated product advertising server system includes a processor and a memory connected to the processor and storing a product advertisement generation application, wherein the product advertisement generation application directs the processor to obtain product feed data, determine a set of advertising channel data, wherein advertising channel data includes metadata describing attributes of an advertising channel, generate a set of advertising creatives for each advertising channel based on the product feed data and the set of advertising channel data, generate a set of product advertising campaigns, wherein an advertising campaign is targeted to a specific advertising channel and includes the set of advertising creatives for the specific advertising channel, and transmit each product advertising campaign to the specific advertising channel associated with the product advertising campaign. | 05-12-2016 |
20150324866 | Advertising Creative Delivery to Computing Devices - A method is performed by a computing device. A request including request data, the request data including one or more identifiers, is sent, by the computing device, to an ad decision server. Payload data, including advertising creative retrieval data for downloading one or more generated advertising creatives generated based at least in part on the request data is received asynchronously with respect to the request, by the computing device, from the ad decision server. One or more advertising creatives of the one or more generated advertising creatives is downloaded, by the computing device, based on the advertising creative retrieval data. An advertising creative display opportunity is generated by the computing device. A first advertising creative of the one or more advertising creatives is selected, by the computing device, based on advertising selection criteria. The first advertising creative is displayed, by the computing device, in the advertising creative display opportunity. | 11-12-2015 |
20150052217 | Setting First-Party Cookies by Redirection - A first request on a second domain associated with the computing device is received, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain. Handler instructions are sent, by the computing device, to the user device. A second request including a target URL is received, by the computing device, from the user device. Setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL are sent, by the computing device, to the user device. | 02-19-2015 |
20130060644 | INTERACTION-BASED PRICING OF ELECTRONIC ADS - Interaction-based pricing of electronic ads is disclosed. An indication is received of a first interaction by an individual with an advertiser at least in part via an electronic advertisement that has been displayed to the individual. The electronic advertisement provides two or more distinct interactions the individual could elect to have at least in part via the advertisement and each of the two or more distinct interactions has associated with it a corresponding interaction-specific value to the advertiser. The advertiser is charged, in response to the indication, an interaction-specific amount associated with the first interaction. | 03-07-2013 |