20110022462 | DIGITAL CINEMA NETWORK SYSTEM AND METHOD FOR TARGETING FILMS AND ADVERTISING - Disclosed herein are systems and methods for the distribution of media content to the public, utilizing an internet community network of subscribers having access to sample content; systems and methods for financing the implementation of digital projection capability in a plurality of theaters; systems and methods for dynamically targeting advertising to an audience based on the brand landscape at a given time in a given place; and systems and methods for progressively encumbering content through licensing as the popularity of content increases. | 01-27-2011 |