Brand Affinity Technologies, Inc. Patent applications |
Patent application number | Title | Published |
20140244615 | Search and Storage Engine Having Variable Indexing for Information Associations - An apparatus, system and method for an open indexing system, which includes an indexing engine associated with at least one processor and having one or more open inputs for inputting of indexing criteria, at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria, at least one repository comprising at least one computing memory for storing information obtained via the at least one computerized search engine and corresponded to the indexing criteria, and at least one reporting engine, wherein an output of the reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository. | 08-28-2014 |
20140244443 | SYSTEM AND METHOD FOR SEARCHING MEDIA ASSETS - A search engine, system and method for locating and rating a plurality of electronic mentions of respective ones of a plurality of brands. The engine, system and method includes a web crawl engine that seeks mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, a content reviewer that electronically presents to a manual reviewer the mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, a scoring input for receiving a first of the ratings from the manual reviewer of the mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, at least one electronic rating input for receiving second ones of the ratings of the mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, and a correlator that normalizes the rating by comparing the first of the ratings to the second ones of the ratings, and that correlates ones of the plurality of brands to a desired purchaser profile in accordance with the normalized rating. | 08-28-2014 |
20140244379 | ENGINE, SYSTEM AND METHOD FOR GENERATION OF BRAND AFFINITY CONTENT - An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault. | 08-28-2014 |
20140058791 | Apparatus, System and Method for a Brand Affinity Engine Using Positive and Negative Mentions and Indexing - An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions. An assessment of optimal sponsors for particular markets and/or in particular geographies that additionally increases sponsorship opportunities in particular markets and/or in particular geographies is thereby provided. | 02-27-2014 |
20140046779 | SYSTEM AND METHOD FOR CREATING AND MARKETING AUTHENTIC VIRTUAL MEMORABILIA - An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset. | 02-13-2014 |
20130339109 | SYSTEM AND METHOD FOR PROVIDING CELEBRITY ENDORSED CONTENT - An advertising engine, system and method for formulation of endorsed advertising. The engine, system and method includes at least one computerized storage vault including a plurality of media assets correspondent to each prospective endorser for the endorsed advertising, and a graphical user interface for presentation of the plurality of media assets having a multi-layer format. The graphical user interface may include a library that presents at least a first layer including available ones of the prospective endorsers, and at least a second layer including ones of the media assets correspondent to each of the prospective endorsers, and a recommendation engine that presents at least ones of the media assets correspondent to a plurality of ranked ones of the prospective endorsers from the vault responsive to a request for the endorsed advertising. | 12-19-2013 |
20130290098 | SYSTEM AND METHOD FOR BRAND AFFINITY CONTENT DISTRIBUTION AND PLACEMENT - An apparatus, system and method for placing an advertisement is disclosed. An audio work may be analyzed for at least one keyword. The at least one keyword may be accessed for its relevance to an advertisement. Based on the assessment of the at least one keyword and an avail of the audio work, the advertisement may be placed within the audio work. | 10-31-2013 |
20130282685 | APPARATUS, SYSTEM AND METHOD FOR A BRAND AFFINITY ENGINE USING POSITIVE AND NEGATIVE MENTIONS AND INDEXING - A computer-based search engine for performing a search for a keyword, comprising a result responsive to a search, a database comprising a plurality of terms organized by categories wherein at least one of the categories includes the keyword, and relational ones of the plurality of terms to the keyword; a heuristic engine comprising a plurality of rules which, when executed by a processor, applies the rules in accordance with the relational ones of the plurality of terms to a networked site to assess the keyword as a primary subject of the networked site. | 10-24-2013 |
20100114701 | SYSTEM AND METHOD FOR BRAND AFFINITY CONTENT DISTRIBUTION AND OPTIMIZATION WITH CHARITABLE ORGANIZATIONS - An endorsed advertising engine, system and method, including at least one vault stored in at least one computerized memory location, said at least one vault comprising media assets, wherein at least one of the media assets is directly related to at least one charitable institution, a recommendation engine including at least one database that matches the charitable at least one media asset from the vault with at least one requested creative, and a delivery engine that at least partially electronically prepares for integration and/or integrates the requested creative with the matched, charitable at least one media asset from the vault. | 05-06-2010 |
20100082598 | ENGINE, SYSTEM AND METHOD FOR GENERATION OF BRAND AFFINITY CONTENT - An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset. | 04-01-2010 |