20130013397 | SYSTEM AND METHOD FOR BID-SENSITIVE, ZONE-BASED, MOBILE ADVERTISING - A system comprising a first location within a bounding area, a second location within the bounding area, a first bid associated with the first location, and a second bid associated with the first location is disclosed. A method comprising receiving a first proximity ad zone associated with a first bid amount, receiving a second proximity ad zone associated with a second bid amount, intersecting the first proximity ad zone and the second proximity ad zone is also disclosed. Further, a method comprises assigning an accuracy assignment to a participant client device, assigning a first proximity ad zone around a first advertisement, associating a first bid amount with the first advertisement, assigning a second proximity ad zone around a second advertisement, associating a second bid amount with the second advertisement, and intersecting the first proximity ad zone with the second proximity ad zone. | 01-10-2013 |